Director, Marketing Operations - Mid Atlantic South (Hybrid)

Responsibilities

• Marketing Analytics Data-Driven Insights and Performance Measurement: Establish a Marketing Research & Analytics Center of Excellence (COE) to provide deeper customer insights, enhanced brand health monitoring, sentiment analysis, and actionable metrics using data visualization tools like Power BI. This will empower OpCos with better segmentation and clearer insights into campaign performance, informing future investment directions (30%)
• One Exelon Initiatives: Marketing Alignment Strategic Cohesion and Operational Efficiency: Coordinate marketing initiatives across OpCos to identify shared themes and foster a more integrated campaign roadmap. This role will help reduce redundant efforts in creative development and production, allowing for localized customization without duplicating work. Standardized campaign formats and assets will support each OpCo's distinct needs while optimizing resources and costs. Additionally, shared budget tracking and visibility tools will enable stronger reporting capabilities and better-informed spending decisions aligned with Exelon's overall goals. (30%)
• One Exelon Initiatives: Content Creation Alignment Cross-OpCo Collaboration: Foster a culture of shared learning and best practices through collaborative planning sessions and shared content calendars. This role will strengthen cross-OpCo relationships and knowledge sharing, benefiting both Exelon and its OpCos. Streamlined workflows will allow OpCos to direct resources toward high-impact, region-specific campaigns, freeing up time and resources to focus on local priorities. (30%)
• Exelon Brand & Reputation Governance and Oversight: Establish governance and oversight measures to ensure consistency and smooth integration of agency partnerships. This includes standardized tools and efficient knowledge-sharing practices, supporting a collaborative approach as new relationships develop. (10%)

Requirements

• Bachelor's degree in business administration, marketing, or related field.
• A minimum of 12 years in a management position overseeing a combination of brand marketing; direct marketing, product development; product marketing, program marketing; and strategic planning.
• 5 years of supervisory experience.
• In lieu of degree, 15-20 years of relevant experience.
• Previous experience managing marketing entry strategies from market research to product launch with a proven record of success to a large customer base.
• Previous experience creating, managing, and executing strategic business for initiatives with a budget scope of $5M to $20M.
• Flexible as to travel, time, and location of work, subject to schedules and locations of other people. Occasional participation in special events on weekends and holidays.
• Ability to manage internal and external key stakeholder relationships.
• Ability to participate in Storm Response Emergency Duty.

Preferred

• Advanced degree in engineering, business, law or marketing highly desirable.
• Industry experience with environmental regulatory or energy utility issues highly desirable

Benefits

• Annual salary will vary based on a candidate’s skills, qualifications, experience, and other factors: $166,400.00/Yr. – $228,800.00/Yr. plus an additional $50K in Long Term Incentive Plan annually
• Annual Bonus for eligible positions: 30%
• 401(k) match and annual company contribution
• Medical, dental and vision insurance
• Life and disability insurance
• Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave
• Employee Assistance Program and resources for mental and emotional support
• Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement
• Referral bonus program
• And much more