Responsibilities

• Develop and execute marketing strategies and tactics that align with the broader marketing strategy in order to generate leads, expedite the sales cycle, and elevate the brand
• Develop and execute lead generation and lead nurturing strategies, campaigns, and tactics from multiple entry points within the marketing and sales funnel
• Lead, project manage, strategize, and implement Account-Based Marketing campaigns to accelerate priority deals through the sales pipeline
• Create the strategy for and optimization of paid and organic digital marketing channels (website, email, Google, GEO, LinkedIn, ads, YouTube)
• Serve as the liaison between Marketing and Business Development, communicating expectations and industry knowledge, influencing decisions, and solving roadblocks
• Develop and implement optimized marketing-to-sales pipeline workflows that support the Business Development team in lead tracking, nurturing, and advancement
• Establish and enforce ongoing standards for marketing data management within CRM software (HubSpot) to ensure consistent and accurate evaluation metrics across
• Execute on a reporting structure to provide actionable insights on marketing campaigns and tactics
• Own, manage, and optimize digital marketing and sales software and tools needed to perform against KPIs, including but not limited to: email marketing software, Google Analytics, search engine optimization (SEO and GEO), list management, etc.
• Own the definition and application of performance standards for marketing operations, using revenue data to guide departmental decision-making and ensure alignment with organizational strategy across marketing, sales, and product functions

Requirements

• BA/BS degree in related field
• 7+ years of work experience developing and executing marketing strategies and tactics, data analysis, and reporting
• Expertise in digital marketing best practices and the latest digital analytics toolsets
• Experience with CRM software and a demonstrated ability to improve CRM reporting to inform marketing strategies
• A track record of success optimizing lead generation, lead advancement, and improving SEO
• Strong analytical skills and the ability to generate and interpret data to inform deliverables and meet goals
• Hands-on experience using AI tools (e.g., for content generation, segmentation, automation) to drive measurable marketing outcomes
• Excellent project management and collaboration skills
• Excellent verbal, written, and interpersonal communication skills
• Alignment with Convergent’s mission, values and a strong interest in the clean energy transition
• 5% travel expected, primarily for team events and company-wide meetings

Preferred

• HubSpot CRM experience preferred
• Experience with content creation, curation and syndication a plus