Director, Marketing Operations at Convergent Energy and Power | USA | $145K/yr – $160K/yr

Convergent Energy and Power

Director, Marketing Operations

USA (Hybrid)

$145K/yr – $160K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Own revenue operations by aligning marketing and sales, optimizing the marketing-to-sales pipeline, and delivering data-driven insights that accelerate deals and improve lead quality across channels.

Revenue Operations & Analytics: Define targets, track conversions by stage/vertical, and maintain the dashboard for GTM decision-making.
Lead Gen & ABM: Drive multi-entry lead generation, nurturing campaigns, and priority-account campaigns to shorten the sales cycle.
Channel & CRM Excellence: Own digital channels, SEO/GEO improvements, and CRM data integrity to inform strategy and reporting.

Job Description

Responsibilities (selected):

Develop and execute marketing strategies and tactics to generate leads, expedite the sales cycle, and elevate the brand
Develop and execute lead generation and lead nurturing strategies, campaigns, and tactics from multiple entry points within the marketing and sales funnel
Lead, project manage, strategize, and implement Account-Based Marketing campaigns to accelerate priority deals through the sales pipeline
Create the strategy for and optimization of paid and organic digital marketing channels (website, email, Google, GEO, LinkedIn, ads, YouTube)
Serve as the liaison between Marketing and Business Development, communicating expectations and industry knowledge, influencing decisions, and solving roadblocks
Develop and implement optimized marketing-to-sales pipeline workflows that support the Business Development team in lead tracking, nurturing, and advancement
Establish and enforce ongoing standards for marketing data management within CRM software (HubSpot) to ensure consistent and accurate evaluation metrics across
Execute on a reporting structure to provide actionable insights on marketing campaigns and tactics
Own, manage, and optimize digital marketing and sales software and tools needed to perform against KPIs
Own the definition and application of performance standards for marketing operations, using revenue data to guide departmental decision-making

Own the Revenue Operations Dashboard to set targets and track conversion rates by deal stage, market, and vertical
Own the creation and distribution of the Marketing Quarterly and Annual Reports and analyze marketing data for Go-To-Market alignment
Create and operationalize a strategy to improve SEO and GEO around identified search terms
Update the website to support deliverables, including data tracking and analysis, with emphasis on SEO and GEO
Advise on and integrate new tools to increase digital marketing performance or marketing integration and manage vendor relationships
Coordinate effectively with external parties (design, web, trade associations, media, etc.)
Foster a positive team culture and act as a trusted resource for the team

Requirements (selected):

BA/BS degree in related field
7+ years of work experience developing and executing marketing strategies and tactics, data analysis, and reporting
Expertise in digital marketing best practices and the latest digital analytics toolsets
Experience with CRM software and a demonstrated ability to improve CRM reporting to inform marketing strategies
A track record of success optimizing lead generation, lead advancement, and improving SEO
Strong analytical skills and the ability to generate and interpret data to inform deliverables and meet goals
Hands-on experience using AI tools for content generation, segmentation, automation
Excellent project management and collaboration skills
Excellent verbal, written, and interpersonal communication skills
Alignment with Convergent's mission, values and a strong interest in the clean energy transition
5% travel expected, primarily for team events and company-wide meetings

HubSpot CRM experience preferred
Experience with content creation, curation and syndication a plus

Medical, Dental, and Vision insurance
Vacation, Sick, and Volunteer days
401K with an employer safe harbor match
Special Vendor Discounts on programs
Identity theft and fraud prevention

Convergent Energy and Power

4.6 Glassdoor

Convergent Energy and Power manages all aspects of energy storage development for its grid operator, utility, and industrial customers. The company reduces electricity costs, guarantees power quality and reliability, and solves infrastructure problems. Founded in late 2011 with a focus on energy storage project development, Convergent has more than $1bn of contracted projects in North America. For more information about Convergent, please visit convergentep.com.

Founded in 2011

New York, New York, USA

131 employees (3 in marketing)

www.convergentep.com

93% recommend to a friend

100% CEO approval