Responsibilities

• Own performance measurements across all channels, tracking lead conversion rates, cost per lead, traffic-to-appointment ratios, and campaign ROI, and translating findings into clear, actionable recommendations that drive measurable improvements in traffic, appointments, and home sales
• Provide business analytics and reporting through GA4 and internal traffic and sales reports to inform strategy and leadership decisions throughout the marketing funnel
• Oversee website performance including functionality, content, SEO, and conversion optimization to drive lead generation and user experience
• Own and optimize all marketing automation and CRM initiatives in HubSpot, including lead nurturing, segmentation, and lifecycle campaigns
• Manage implementation and ongoing performance of shared data feeds between HubSpot and Kova
• Manage listing presence on Zillow, Trulia, BDX, and other industry platforms
• Train and upskill local marketing teams on HubSpot, analytics tools, and data-driven decision-making
• Travel monthly to local sales and marketing meetings to deliver analytics reporting and support team alignment
• Partner with Sales, Online Sales, Creative, and local Marketing Managers to evaluate traffic sources, adjust campaigns, and maximize visits to community sales centers; including website leads, walk-in traffic, and be-backs
• Support community-level strategy to ensure sales goals are achieved

Requirements

• Bachelor’s Degree or equivalent work experience in a related field required
• Intermediate or expert level knowledge of HubSpot required.
• Hands-on experience working with a broad spectrum of digital media, analytics, automation, and web management solutions
• Proven ability to lead, coach, and develop marketing talent
• Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills.
• Disciplined self-starter capable of managing multiple markets and priorities
• The most qualified candidates will be highly skilled in digital marketing strategies.

Preferred

• Homebuilding, Commercial Real Estate or Marketing Agency experience preferred

Benefits

• Advancement Opportunities
• Exposure to Executive Leadership
• Team Outings and Company-Sponsored Volunteer Events
• 4 weeks of Paid Time Off!
• Access to Health and Life Insurance, 401(k), Paid Parental Leave, Company Discounts, etc.
• Leadership Academy - Training Programs for Professional Growth.