DIRECTOR OF MARKETING

Mountain View, CA (Hybrid)

$130K/yr – $150K/yrDirector/Executive5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the museum marketing agenda by turning audience insights into tactics that drive visitors and revenue across exhibitions, programs, and on-site experiences.

  • Marketing Leadership: Align campaigns with institutional priorities and manage the marketing calendar and workflows to ensure timely delivery.
  • Analytics & Optimization: Track attendance, ticketing, and campaign performance; set KPIs and adjust spend and channels to lift visitation and revenue.

Job Description

  • Marketing Leadership & Visitor Experience: Partner with the CMEO to support and implement marketing strategies that align with institutional priorities and organizational objectives.
  • Translate audience research and visitor insights into actionable marketing plans, promotional strategies, and visitor experience improvements.
  • Manage marketing calendars, workflows, and departmental processes to ensure timely delivery of campaigns, communications, and institutional initiatives.
  • Analytics & Revenue Optimization: Manage the tracking, analysis, and reporting of attendance, ticketing, audience, and campaign performance data to help guide marketing decisions and resource allocation.
  • Establish, monitor, and evaluate key performance indicators (KPIs) for visitation, campaign effectiveness, audience engagement, and revenue performance.
  • Use data-driven analysis to help optimize marketing investments, media spending, promotional effectiveness, and audience growth strategies.
  • Recommend and implement tactical adjustments to campaigns, pricing promotions, audience targeting, and marketing channels to improve revenue performance and attendance outcomes.
  • Marketing & Communications Execution: Lead the execution of integrated marketing and communications plans for exhibitions, programs/events, and institutional initiatives.
  • Manage CHM’s paid media planning, buying, optimization, and performance analysis across traditional and digital channels.
  • Collaborate on messaging, creative development, and channel planning across digital, print, and on-site platforms.
  • Ensure all communications and marketing materials consistently reflect institutional messaging, editorial standards, and CHM brand guidelines.
  • Oversee promotional listings, advertising placements, community calendars, and distribution channels to maximize audience reach and visibility.
  • Support the planning and coordination of marketing and communications workflows, helping to ensure timely development, review, and delivery of all marketing and communication materials.
  • Media Relations & Brand Building: Develop and implement communications plans that increase earned media coverage at local, national and global levels.
  • Support efforts to raise the museum’s profile and visibility, including securing media coverage for exhibitions, programs, special events and key fundraising initiatives.
  • Help cultivate and sustain working relationships with key journalists and media partners in collaboration with the CMEO.
  • Cross-Department Collaboration: Foster and maintain close working relationships with members of the Development and Curatorial departments to align marketing strategies with fundraising goals and exhibition priorities.
  • Contribute to integrated planning processes across all departments that support institutional objectives.
  • Attend museum events and programs designed for members and the general public to support engagement efforts, deepen audience understanding, and ensure visibility of marketing initiatives on-site.
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Neuronics

Neuronics is a technology and engineering company that focuses on building smart, AI-driven software and embedded systems. We work across various industries including automotive, defense, sports tech, and surveillance to help companies solve complex problems using advanced analytics, computer vision, and machine learning. Our team blends technical expertise with practical experience to deliver solutions that are not only innovative but also reliable and scalable.

Founded in 2022
Dallas, Texas, USA
8 employees (1 in marketing)

Traffic Signals

Monthly Visitors
216
Traffic Source Mix
Search
43.1%
Direct
34.3%
Referral
13.9%
Social
5.1%
Paid
1.7%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
1 (13% of company)
Marketing Roles Posted (Last 30 Days)
2