Director of Marketing

Responsibilities

• Leverages legacy thinking and past experiences to propel the company forward with modern marketing direction.
• Translates business objectives into clear marketing plans, KPIs, and measurable initiatives.
• Leads integrated planning across brand, digital, product, and channel functions.
• Inspires enthusiasm, alignment, and motivation across all departments.
• Owns the company's brand identity, messaging architecture, and storytelling.
• Ensures consistent communication across digital, product, dealer, and corporate channels.
• Drives ideation and sets website direction, ensuring the digital experience reflects brand strategy.
• Creatively drives demand generation activities that support product adoption and channel sales.
• Oversees multi‑channel campaigns that elevate awareness, engagement, and conversion.
• Builds and manages a network of outside agencies to broaden workload capacity and accelerate execution.

Requirements

• 7-10+ years of progressive marketing leadership experience, ideally in industrial, manufacturing, or omni-channel environments.
• Proven success leading brand, digital, product, and channel marketing teams.
• Strong understanding of dealer networks, distributor models, and field‑sales dynamics.
• Demonstrated ability to build integrated GTM plans and manage complex product launches.
• Experience with content management systems, digital platforms, and agency partnerships.
• Exceptional communication, leadership, and cross‑functional collaboration skills.
• Experience working with retail packaging and point-of-purchase signage, and planogramming when applicable
• Creative thinker with a data‑driven mindset and strong business acumen.