Responsibilities

• Develops and implements the Club's annual Sales & Marketing Plan, to include: communications, brand, and membership strategy, budget, calendar, departmental goals, and key performance indicators in coordination with the General Manager and Club leadership.
• Serves as the primary steward of the Schaffer's Mill Club brand, leading the design, development, maintenance, and evolution of brand standards and how the Schaffer's Mill lifestyle, amenities, experiences, and culture are presented.
• Ensures consistency in visual identity, messaging, tone, imagery, photography, design, collateral, signage, presentations, digital platforms, and other Member- and prospect-facing materials.
• Provides creative direction for photography, video, graphic design, advertising, digital content, presentations, and other marketing initiatives.
• Develops and oversees external marketing initiatives designed to strengthen brand awareness, reach targeted audiences, and generate qualified membership prospects.
• Oversees digital marketing efforts including social media, Meta advertising, Google Ads, paid search, email marketing, SEO, website performance, audience targeting, and other appropriate channels.
• Utilizes demographic, geographic, Member, homeowner, rental guest, prospect, and behavioral information to identify target audiences, guide marketing strategies, and evaluate campaign performance and return on investment.
• Establishes and oversees the Club's Member communications strategy, calendar, and communication standards across weekly Member communications, newsletters, website content, social media, digital signage, Member app, and other communication channels.
• Collaborates with Golf, Food & Beverage, Agronomy, Activities, Events, Member Services, and all other Club departments to proactively identify marketing, communication, promotional, and storytelling opportunities.
• Assists department leaders with messaging, positioning, content, photography, promotion, and presentation of their respective operations, programs, and Member experiences.

Requirements

• Bachelor's degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field preferred
• Five or more years of progressively responsible experience in membership, marketing, communications, sales, private clubs, hospitality, resorts, real estate, or a related field; or an equivalent combination of education and experience
• Previous professional marketing and communications experience is required. Previous experience within a private club environment is strongly preferred
• Previous supervisory and team leadership experience required

Benefits

• Healthcare Benefits – Medical, Dental, and Vision coverage
• Retirement Benefits – 401(k) with employer match (19 years of age and older)
• Time Off – Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteria
• Additional Compensation – Eligibility for Bonuses, Employee Meals