Director of Marketing

Responsibilities

• Directs the development, production and implementation of all marketing strategies and related projects associated with the property’s revenue and marketing objectives.
• Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives.
• Partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies.
• Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/share-of-wallet goals.
• Oversees management of all internal and external communications through digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity.
• Identifies incremental marketing opportunities ranging from partnerships, third-party sites and CVBs.
• Articulates campaign performance regularly to General Manager, Sales + Revenue Management leaders and Ownership.
• Leads a team of marketing professionals to execute strategies.
• Development of Hotel Marketing Strategy
• Oversees execution of all marketing initiatives, projects and collateral production to verify that sales and marketing objectives are achieved and that revenue opportunities are maximized.

Requirements

• 2-year degree from an accredited university in Business Administration, Sales, or related major; 2 years’ experience in Hospitality Sales, Spa Sales or a comparable professional area
• OR
• 4-year bachelor's degree in Business Administration, Sales, or related major; 1 year experience in Hospitality Sales, Spa Sales or a comparable professional area

Benefits

• This position offers health care benefits, flexible spending accounts, 401(k) plan, accrued paid time off (including sick leave where applicable), life insurance, disability coverage, other life and work wellness benefits and may include incentive compensation. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.