Responsibilities

• Directs the development, production and implementation of all marketing strategies and related projects associated with the property’s revenue and marketing objectives.
• Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives.
• Partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies.
• Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/share-of-wallet goals.
• Oversees management of all internal and external communications through digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity.
• Identifies incremental marketing opportunities ranging from partnerships, third-party sites and CVBs.
• Articulates campaign performance regularly to General Manager, Sales + Revenue Management leaders and Ownership.
• Leads a team of marketing professionals to execute strategies.
• Develops overarching marketing strategy including marketing plans and property email strategy to overall hotel marketing budgets for the hotel/group of hotels they support to align with business priorities, in consultation with General Manager(s).
• Oversees execution of all marketing initiatives, projects and collateral production to verify that sales and marketing objectives are achieved and that revenue opportunities are maximized.