Responsibilities

• Own and evolve Maneva’s marketing tech stack: Webflow, Salesforce (CRM), Mailchimp, Buffer, Figma/Canva, and a suite of AI-powered creative tools including Claude, Adobe, 11 Labs, Google Flow, and Envato.
• Build the infrastructure that connects marketing activity to sales pipeline, ensuring clean data flow between tools and clear visibility into what’s working.
• Establish scalable processes for campaign execution, content production, and cross-functional collaboration with Sales.
• Identify and implement new tools or channels as Maneva’s needs evolve, including laying the groundwork for paid programs when the time is right.
• Build and strengthen Maneva’s brand presence, making sure our narrative, positioning, and voice are sharp and consistent as we grow.
• Own and execute product launch campaigns, announcement strategies, and key go-to-market moments.
• Develop a steady pipeline of compelling content including thought leadership, case studies, one-pagers, and social posts that reflect Maneva’s technical depth and credibility in the manufacturing space.
• Manage and evolve our brand guidelines across all touchpoints, from website to sales collateral to event presence.
• Add in marketing events and industry conferences strategy / coordination
• Partner closely with Sales to develop the materials they need to open doors and close deals in the manufacturing sector.