Director of Marketing at Maine Community Bank | Portland, ME

Maine Community Bank

Director of Marketing

Portland, ME (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the bank’s integrated marketing and communications program with cross-channel messaging, brand governance, and data-driven optimization to drive adoption, engagement, and market share.

Growth and Brand Sustain: Maintain a consistent voice across paid, digital, social, website, collateral, and in-branch assets while upholding brand standards.
Insights to Action: Turn campaign data and audience research into sharper messaging, channel mixes, and regulatory-compliant creative tactics.
Team and Partnerships: Lead the marketing and communications team, manage agencies/vendors, and explore partnerships to scale impact.

Job Description

Responsibilities

Lead the planning and execution of integrated marketing and communications initiatives that enhance brand visibility, reputation, and market share
Ensure consistent messaging and voice across all channels, including advertising, digital, social, website, collateral, and in-branch communications
Drive communications effectiveness through data-informed decisions, regularly analyzing campaign performance, audience insights, and market trends
Partner with business line leaders to develop targeted messaging that supports product adoption, cross-sell opportunities, and customer engagement
Participate in annual planning and budgeting, aligning communications priorities with business objectives
Evaluate and implement new marketing and communications technologies that support business objectives
Oversee the Bank’s brand strategy, ensuring all communications reinforce a strong, consistent, and differentiated market position
Guide the development of creative assets and storytelling that clearly articulate the Bank’s value proposition
Manage and continuously improve the Bank’s digital presence to strengthen engagement and support business goals
Ensure all external communications meet regulatory and compliance standards

Maine Community Bank

In every way, our bank is defined by Maine. Where we are. Who we are. Who we serve. Our goals. Our priorities. For us, it all starts and ends with Maine.This singular focus has led us to becoming the largest mutual savings bank operating exclusively in Maine. Community banking is always about one simple thing: helping Maine families, Maine businesses, and Maine communities reach their financial goals. Today, we can do that better than ever.Maine Community Bank is the proud unification of three historic institutions—Biddeford Savings, Mechanics Savings, and Gorham Savings Bank. Together, these three local Maine banks now form Maine’s community bank—with a 150 plus year legacy and the resources to do more for Maine families, businesses, and communities than ever before, we’re redefining what community banking can be. Discover the difference Maine Community Bank can make. Member FDICEqual Housing Lender

Founded in 2020

Westbrook, Maine, USA

206 employees (8 in marketing)

www.maine.bank