Responsibilities

• The Director of Marketing will be the senior marketing leader for The Kinsley Group, with responsibility for brand strategy, demand generation, digital marketing, communications, content, events, recruiting support and sales enablement.
• A major focus of the role is energy-sector marketing leadership. The Director will position Kinsley across onsite power generation, generator service, rentals, distributed energy, CHP, microgrids, battery energy storage, maintenance agreements and related customer needs. The role also owns RHELKO marketing compliance and partner alignment, including proper brand use, program participation, claims discipline and co-op marketing coordination.
• The Director will lead the launch and ongoing growth of the new WordPress website, improve HubSpot adoption, build a practical content engine and create a marketing operating cadence tied to qualified leads, market visibility, sales support, recruiting strength and brand consistency.
• Brand Leadership and Energy Market Positioning
• - Serve as the day-to-day steward of the Kinsley brand across all public-facing material, internal communications and business unit marketing.
• - Tell the Kinsley story with a clear, active and practical voice that reflects our service culture, technical expertise and founder-led values.
• - Maintain consistent use of Kinsley brand standards across the website, proposals, social media, recruiting material, email campaigns, events, signage and sales collateral.
• - Develop market messaging that connects rentals, service, industrial power generation, home standby, CHP, microgrids, BESS and Kinsley Energy Systems under one clear Kinsley brand.
• - Build awareness of Kinsley as a trusted Northeast energy partner for onsite power, generator service, rentals, distributed energy and long-term customer support.
• RHELKO Compliance and Partner Marketing

Benefits

• Kinsley Group offers a comprehensive benefits package that may include medical, dental, and vision insurance, company-paid life insurance, disability coverage, paid time off, paid holidays, 401(k) with company match, employee assistance programs, and other company-sponsored benefits.