Own the end-to-end GTM motion for K-12/education with ABM on EduLead+HubSpot, multi-channel outreach, and a zero-to-active community plus webinar and content engine, with live attribution across HubSpot, EduLead, and Gong and six named enterprise target accounts from day one.

• ABM engine on top of EduLead + HubSpot with enrichment, signal triggers, and AI-personalized sequences.
• Multi-channel plays: email, LinkedIn, direct mail, executive video, paid.
• Community for K-12 IT directors and educators — from zero to active.
• Webinar program, newsletter, and content engine on a predictable cadence.
• Full attribution wiring across HubSpot, EduLead, and Gong so the revenue view is always live.
• Day one, you’ll have six named enterprise target accounts and a mandate to build the motion that gets us in front of every decision-maker inside them.

• First or only marketing hire experience — you've built a function from scratch before.
• Proven GTM systems builder — data in, automation in the middle, pipeline out.
• Power user of Clay, Zapier, n8n, or Make.
• Daily AI practitioner — Claude, ChatGPT, custom agents, AI inside HubSpot.
• Hands-on with HubSpot and comfortable connecting it to everything else.
• Experience marketing or selling SaaS to K-12, higher ed, or similar institutional buyers.
• Full-stack operator: write copy, build sequences, ship landing pages, pull reports.
• Measured on pipeline and revenue, not activity.

• Deep EdTech background and K-12 procurement knowledge.
• EduLead or Gong experience.
• Community building from scratch.
• Ability to write code when no-code is too slow.
• Leveraging AI at scale in current role or project.