Director, Marketing

Responsibilities

• Build and run an annual and quarterly marketing plan tied to company targets for new clients, revenue, and broker/developer pipeline, and report progress to the CEO and leadership
• Define the KPIs for social, design, and campaigns (reach and engagement, but also leads, inquiries, and sourced revenue) and use them to decide where time and budget go
• Serve as the business owner of IMG's HubSpot instance: lead capture forms and landing pages, contact segmentation, email campaigns and nurture workflows, lead scoring, and campaign attribution, so every inquiry is tracked from first touch to closed business
• Serve as the CEO's creative counterpart: translate creative direction into briefs, priorities, and campaigns, and bring data and a clear point of view when an idea should be adjusted, sequenced, or set aside
• Manage, coach, and develop graphic design and social media staff, setting clear expectations, workloads, and growth paths.
• Own IMG's visual identity and voice across social, print, pitch decks, sales collateral, web, and event materials, keeping every touchpoint at a luxury standard
• Oversee the editorial calendar, high-volume daily posting, campaign launches, and community engagement, and step in hands-on to review, art direct, or edit when needed
• Design and roll out AI-enabled workflows for content and design (e.g., AI video from listing photography, AI-assisted copy and asset versioning, reporting automation) using tools such as Higgsfield AI, ChatGPT/Claude, Canva, and Adobe Creative Suite.
• Streamline edit and feedback. Replace open-ended revision cycles with a defined brief, review, and approval process: clear owners, set review rounds, consolidated feedback, and turnaround standards that leadership and the team both follow.
• Put in place the project tracking, asset library, templates, and brand guidelines that let the team move quickly without losing quality, preferring tools IMG already uses.

Requirements

• 8+ years of marketing experience, including 3+ years leading creative and/or social media teams, in-house or at an agency
• A strong design or artistic eye, shown through a portfolio or campaign work you directed, with the ability to give specific, constructive creative feedback
• Track record of connecting marketing to business outcomes (leads, client acquisition, revenue) and reporting on it with tools such as Google Analytics and platform insights
• Hands-on HubSpot experience (Marketing Hub; Sales Hub/CRM a plus), including building workflows, email campaigns, lists, and dashboards, and reporting on campaign-to-revenue attribution
• Hands-on experience using AI tools in a marketing or creative workflow, and comfort leading a team through adopting new tools
• Demonstrated ability to build processes (briefs, approval workflows, calendars) that improve speed and consistency
• Working knowledge of Adobe Creative Suite and Canva; fluency with social media platforms and scheduling tools
• Excellent communication skills and the confidence to partner with a founder-CEO: offering a clear point of view while respecting creative direction
• Ability to work in a fast-paced, high-volume environment and attend shoots, installs, and events as needed

Preferred

• Experience in luxury, real estate, interior design, hospitality, or high-end lifestyle brands
• Background as a designer, art director, or creative director before moving into marketing leadership
• Experience with AI video and image tools (e.g., Higgsfield AI, ElevenLabs), Premiere Pro, After Effects, or Buffer Pro
• Experience with B2B marketing to brokers, developers, or other referral partners
• Bachelor's degree in marketing, communications, design, or a related field