Director, Marketing Innovation

Responsibilities

• Own a portfolio of innovation concepts, moving each from problem framing through evidence-based scale, pivot, retest, or stop decisions.
• Frame clear hypotheses, learning agendas, test designs, and success measures to generate meaningful evidence from real users.
• Lead cross-functional teams across Brand, Medical, Legal, Data, technology, Transformation, Product, and agency partners through influence.
• Build and test focused prototypes while establishing appropriate risk guardrails before live experimentation.
• Apply strong artificial intelligence and technical judgment to generative artificial intelligence, personalization, automation, and emerging customer experiences.
• Evaluate technical feasibility, scalability, costs, and maintenance considerations in partnership with technology and engineering teams.
• Translate customer, market, performance, and technology signals into well-framed innovation opportunities and testable concepts.
• Develop evidence-based recommendations and communicate findings clearly to senior stakeholders and decision-making forums.
• Transition validated concepts to Transformation and Product with business cases, risk guardrails, technical plans, and user evidence.
• Strengthen experimentation capabilities by sharing learnings, improving methods and standards, and coaching cross-functional team members.

Requirements

• Bachelor’s degree in business, marketing, computer science, engineering, design, a related discipline, or equivalent relevant experience; advanced degree preferred.
• 8+ years of progressive experience in product innovation, digital marketing, experimentation, or venture and incubation work.
• 3+ years personally leading early-stage concepts, pilots, or test-and-learn programs through scale, pivot, or stop decisions.
• Experience working in pharmaceutical, healthcare, or another highly regulated environment with relevant governance and risk requirements.
• Strong technical and artificial intelligence expertise, with experience shaping prototypes and evaluating feasibility, scalability, cost, and maintenance.
• Demonstrated ability to design experiments, establish baselines, measure outcomes, and make clear, evidence-based recommendations.
• Proven success leading cross-functional teams through influence across marketing, medical, legal, technology, data, and agency partners.
• Strong understanding of pharmaceutical marketing, customer and patient journeys, content and channel operations, and agency ways of working.

Preferred

• Background in customer experience, behavioral or marketing science, with familiarity in prototyping and training in design thinking, lean start-up, or similar methods.
• Prior people leadership experience and fluency in generative artificial intelligence, agentic solutions, and YAML.

Benefits

• The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.
• US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.