Director of Marketing

Responsibilities

• Own the full marketing budget and every channel in it, including Google Ads, Local Services Ads, lead aggregators, traditional, brand and social
• Bring down customer acquisition cost while growing call and job volume
• Report on spend, leads, booked calls and return by channel, with every dollar tied to a result
• Lead the transition from an outside agency to an in house marketing function
• Manage agencies and vendors to a clear standard and hold them accountable for results
• Build and protect the company brand across web, social, video and community presence
• Join the daily huddle and work closely with operations, the call center and the field teams

Requirements

• Proven ownership of a $1M to $2M annual marketing budget, with the ability to grow it to $3M to $5M with accountability
• Home services or trades marketing experience strongly preferred; a strong candidate from another industry who learns fast will be considered
• Working knowledge of Local Services Ads, Google Ads, lead aggregators, call tracking and attribution
• Hands on in the tools, not only managing over them
• Comfortable managing up and bringing leadership a recommendation backed by the numbers
• Small business mindset: autonomous, resourceful and quick to act
• Must pass a pre-employment background check

Benefits

• Competitive base salary
• Health, dental, vision, and life insurance
• 401(k) with company match
• Paid time off
• Paid training and professional development
• Birthday pay
• Company-wide events