LWI Lindora Franchisee

Director of Marketing (Health & Wellness)

Irvine, CA (Unknown)

$90K/yr – $110K/yrDirector/Executive7+ years expFull time

Posted 2 days ago

Job Summary

Own the end-to-end marketing strategy across a portfolio of health and wellness brands, driving multi-channel growth, local activation, and franchise partnerships while translating campaigns into leads, memberships, and revenue.

  • Own the integrated marketing strategy across the portfolio and align with brand uniqueness
  • Lead digital growth, local activation, and cross-functional collaboration to hit growth targets
  • Connect marketing investment to leads, conversions, and ROI across multiple channels

Job Description

Responsibilities

  • Lead the Marketing Strategy: Set the vision and execute an integrated marketing strategy across our portfolio while preserving what makes each brand unique.
  • Develop strategies that drive revenue growth, membership sales, lead generation, and brand awareness.
  • Build scalable marketing programs across company-owned and franchise locations.
  • Serve as a strategic marketing partner to executive leadership, Operations, Sales, Finance, studio teams, and franchise owners.
  • Lead and optimize shared marketing resources, including our marketing co-op fund, to maximize regional impact and ROI.
  • Balance long-term brand development with the immediate needs of a performance-driven, multi-location organization
  • Drive Digital Growth: Own the digital engine behind customer acquisition and growth.
  • Lead strategy across paid search, paid social, SEO, email, content, marketing automation, and digital lead generation, continually evaluating performance and optimizing investment.
  • Develop campaigns supporting high-value services and memberships, including wellness programs, GLP-1 offerings, and E20 services.
  • Using platforms and reporting tools such as Zenoti, Power BI, CRM systems, and marketing analytics, you'll connect marketing investment to leads, conversions, revenue, and ROI.

Requirements

  • 7–10+ years of progressive marketing experience, including significant leadership responsibility
  • Experience within a multi-unit health, wellness, fitness, medical wellness, or franchise organization
  • Demonstrated success developing marketing strategies that produce measurable customer and revenue growth
  • Strong experience with local and grassroots marketing in a multi-location or franchise environment
  • Advanced knowledge of SEO, SEM, paid social, email marketing, content strategy, and marketing automation
  • Experience using analytics to optimize marketing spend and demonstrate ROI
  • Bachelor's degree in marketing, Business Administration, or a related discipline; MBA or advanced degree is a plus
  • Exceptional leadership, communication, collaboration, and relationship-building skills

Preferred

  • MBA or advanced degree is a plus
  • Experience supporting multiple brands or providing shared marketing services across a portfolio is strongly preferred
  • Familiarity with Zenoti, Power BI, CRM platforms, or comparable business intelligence tools

Benefits

  • Medical, dental, and vision benefits
  • 401(k) retirement plan
  • Paid vacation and sick time
  • Paid company holidays
  • Employee wellness benefits and discounts
  • Professional growth and leadership opportunities
  • The opportunity to influence the growth strategy of multiple established and emerging wellness brands.

Salaries

Posted range

$90K/yr – $110K/yr

Taken straight from the job posting.

The middle of this range ($100K) is 17% below the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $153K. Based on 301 salaries.

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Director of Marketing (Health & Wellness)

LWI Lindora Franchisee · Irvine, CA · Unknown