Responsibilities

• Lead HCP marketing brand strategy to ensure a clear and differentiated position for OJEMDA in support both current growth and future launch readiness
• Own the HCP message platform, core selling story, objection handling, core brand promotional claims, and promotional content strategy.
• Lead the creation of HCP tactics (including promotional materials and disease education) aligned with brand positioning to support and educate pediatric neuro-oncologists, pediatric oncologists, advanced practice providers, nurses, and multidisciplinary treatment teams.
• Serve as the primary HCP Marketing partner to Sales leadership and field teams to ensure strong selling strategy and direction, clear messaging, and practical selling tools to support brand growth; partner with Sales Training to ensure confident execution of OJEMDA story
• Actively oversee data-driven HCP omnichannel campaign strategy and plans to ensure high-impact outreach and engagement with HCPs and strong KPI-based evaluation and optimization
• Serve as Congress lead overseeing the strategic direction for key scientific congresses, including programming and sponsorship of events, symposia, and exhibits
• Serve as an external brand champion and build key relationships with external thought leaders and HCPs to gain ongoing disease and brand insights to inform HCP launch plan
• Lead annual HCP strategic planning and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success in collaboration with cross-functional and agency partners
• Develop the HCP launch plan for potential front-line pLGG launch incl. the HCP strategy, launch readiness roadmap, messaging, launch resources, omnichannel strategy, and KPIs.
• Collaborate internally to deepen understanding of HCP customer insights and competitive landscape to inform HCP strategy and tactics
• Own performance management for key HCP marketing initiatives to ensure strategy and tactics are measured against clearly defined KPIs and business outcome, adjust to optimize performance
• Work collaboratively with Medical, Legal, and Regulatory team to ensure medically accurate and compliant execution of all marketing initiatives
• Manage the agency of record and other vendors/consultants to support high-quality deliverables on strategy and within budget
• Effectively lead and manage projects to deliver high-quality work in a timely fashion and within budget