Responsibilities

• Develop and execute a multiyear marketing and communications strategy aligned with university growth, enrollment priorities, program capacity, and brand objectives.
• Translate enrollment goals into annual and term-based campaign plans, channel strategies, budgets, forecasts, and measurable performance targets.
• Own enrollment demand generation and the inquiry portfolio, balancing lead volume, quality, cost, conversion, and program-specific demand.
• Use Salesforce to govern campaign attribution, lead sources, segmentation, funnel reporting, dashboards, integrations, and data quality.
• Direct SEM and paid-search strategy across Google and Microsoft/Bing, including keywords, bidding, landing pages, creative testing, and optimization.
• Lead paid social and video across Facebook/Meta, Instagram, TikTok, YouTube, LinkedIn, streaming/CTV, display, and retargeting.
• Evaluate emerging platforms, changing audience behavior, automation, personalization, and responsible AI tools that can increase brand awareness and student interest.
• Own marketing oversight of the University website, including content strategy, user experience, SEO, landing pages, conversion paths, accessibility, analytics, and ongoing optimization.
• Oversee organic social media, content planning, public storytelling, reputation management, and coordinated public-relations activity.
• Lead the in-house creative function across design, video, photography, copywriting, campaign concepts, advertising, collateral, and institutional communications.

Requirements

• Bachelor's degree in marketing, communications, business, digital media, or a related field.
• Eight or more years of progressive marketing experience leading integrated campaigns, digital acquisition, brand management, and measurable growth.
• Four or more years of leadership experience managing teams, agencies, major portfolios, or cross-functional programs.
• Demonstrated expertise in SEM/PPC, paid social, SEO, web analytics, conversion optimization, media placement, and campaign measurement.
• Experience using Salesforce or a comparable CRM for campaign attribution, lead-source management, reporting, and funnel analysis.
• Demonstrated ability to manage significant budgets, prioritize competing investments, and turn data into decisive action.
• Strategic leadership across integrated campaigns, enrollment marketing, brand management, and measurable growth.
• Hands-on fluency with SEM/PPC, paid social, streaming media, SEO, web analytics, conversion optimization, and media planning.
• Ability to translate Salesforce and marketing data into clear priorities, budget decisions, and corrective action.
• Strong creative judgment and experience directing advertising, video, design, content, and brand communications.

Preferred

• Master's degree in marketing, communications, business, or a related discipline.
• Experience marketing higher education, workforce education, or another complex lead-generation portfolio.
• Working knowledge of Adobe Creative Cloud, marketing automation, tag management, business intelligence, and AI-assisted workflows.

Benefits

• Comprehensive medical, dental, and vision insurance
• 401(k) retirement plan.
• Paid time off.
• Professional development and opportunities for growth and advancement.