Responsibilities

• Own the marketing plan across launches, evergreen funnels, content, audience growth, and retention.
• Dig into the numbers and the customer behavior and come back with “here’s where the money is.”
• Improve the customer journey so more people buy, stay, and buy again.
• Run thoughtful tests and experiments, digging into data and analyzing results.
• Tell Abbi when a shiny new idea is a distraction.
• Lead launch strategy end-to-end.
• Scale proven evergreen offers.
• Set the goals, the numbers, and the deadlines, and hold the line on them.
• Direct the people doing the work: ads, creative, content, tech, ops.
• Spot the bottleneck before it costs us growth.

Requirements

• 7+ years across marketing, growth, and business strategy — including leading marketing strategy at a growing online business.
• Reported directly to a founder or CEO and been a real thought partner, not just an executor.
• Built and ran marketing across evergreen funnels, launches, customer journeys, audience growth, and retention.
• Used data to find an opportunity, make the call, and produce a measurable result you can point to.
• Led teams and managed contractors across several marketing functions.
• Hired people, developed them, and handed over ownership.
• Built the systems, processes, and accountability that make execution happen seamlessly.
• Excelled in communication skills and took proactive action.
• Worked remotely with a distributed team.
• Used AI tools to make yourself faster while protecting the brand’s authenticity.

Preferred

• Familiar with online education, memberships, coaching, digital products, or creator businesses.
• Scaled a seven‑figure business through marketing.
• Run both evergreen and launch‑based revenue.
• Built or rebuilt a marketing team from a messy starting point.
• Know your way around Asana, Google Workspace, WordPress, Thinkific, Slack, Zapier, Stripe, SamCart, or similar.

Benefits

• Flexible schedule
• Paid time off