Responsibilities

• Lead end-to-end marketing initiatives to expand product awareness and drive demand.
• Must-have: 5-7 years in a marketing leadership role with revenue-growth experience.
• Standout: Hands-on execution across digital channels and cross-functional collaboration.
• Design and execute comprehensive digital marketing programs, including content strategy, lead generation, campaign tracking, and performance management.
• Develop and distribute compelling client-facing content such as video campaigns, case studies, thought leadership articles, and other promotional materials.
• Plan, launch, and optimize targeted email marketing campaigns and digital advertising initiatives to drive engagement and conversion.
• Create high-impact marketing collateral and branded materials.
• Manage and enhance the client feedback program to measure satisfaction, gather insights, and strengthen customer relationships.
• Oversee all company web properties to ensure an optimal, user-centric online experience aligned with brand standards and business goals.
• Leverage analytics tools to monitor, evaluate, and report on key marketing performance metrics, identifying trends and growth opportunities.
• Continuously assess and refine marketing strategies across social media, web, print, and other channels to improve effectiveness and ROI.