Responsibilities

• Marketing Strategy + Brand Leadership
• Develop and lead Guidon's annual marketing strategy, marketing plan, and budget.
• Establish and maintain brand positioning, messaging, visual standards, and storytelling frameworks.
• Increase market visibility and strengthen Guidon's reputation across target markets and industries.
• Lead market research, competitive analysis, and client insight initiatives to inform strategic decisions.
• Ensure alignment between marketing efforts, market growth plans, and firmwide strategic priorities.
• Pursuit Excellence & Growth Enablement:
• Partner with Market Leaders, Business Development, and pursuit teams to improve pursuit strategy, differentiation, and win planning.
• Establish standards, tools, processes, and best practices supporting qualifications, proposals, interviews, and presentations.
• Maintain content libraries, project stories, resumes, case studies, and differentiators that support pursuit readiness.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.

Preferred

• A/E/C, professional services, or relationship-based B2B marketing experience preferred.