Director, Marketing - GTM

Littleton, CO

$185K/yr – $285K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross functional GTM execution for multi brand wireless retail, turning ideation into scalable launches and aligning product, marketing, finance, IT, and support around KPI driven outcomes.

  • GTM Execution: Drive end to end go-to-market programs across brands and channels.
  • Operations & Collaboration: Fix cross functional bottlenecks and coordinate enterprise rollout readiness.
  • Measurement & AI Enablement: Define KPIs, report performance, and apply AI to speed time to market.

Job Description

Responsibilities

  • Coordinate the seamless execution of comprehensive go-to-market strategies from ideation through to launch, aligning all internal operations for retail wireless brands.
  • Facilitate high-level cross-departmental collaboration across product, marketing, finance, IT, and customer support to ensure cohesive product and offer rollouts.
  • Manage daily operational requirements, proactively resolving cross-functional bottlenecks to ensure reliable delivery in a high-stakes retail environment.
  • Establish, track, and report on modern KPIs and operational metrics, using data-driven insights to optimize team productivity and program scalability.
  • Build and lead an integrated, performance-based GTM and local merchandising shared service team that supports multi-brand wireless operations.
  • Leverage generative AI and modern marketing automation tools to design efficient, scalable GTM workflows that improve speed-to-market.
  • Candidates must be willing to participate in at least one in-person interview.

Requirements

  • Minimum Education: Bachelor’s Degree in Business, Marketing, or a related field
  • Minimum Experience: 10 years of experience in high-level GTM leadership
  • Required Technical Skills: Must have at least 5 years of experience with: Digital product marketing and online customer conversion mechanics, Complex cross-functional GTM project coordination and workflow systems, Designing, monitoring, and reporting on operational performance metrics and KPIs
  • Critical experience leading high-level, cross-functional go-to-market strategies, operational rollouts, and enterprise-scale team management.
  • Deep functional expertise in digital product marketing, online customer conversion mechanics, and performance marketing analytics.
  • Polished executive presence with the ability to build trust and communicate effectively with senior leadership and diverse cross-functional stakeholders.
  • Strong AI literacy and application skills, demonstrating the ability to integrate advanced AI technologies to streamline marketing execution and optimize operational workflows.
  • A collaborative and empowering leadership style that attracts, develops, and retains strong talent while creating clear paths for organizational growth.
  • Growth-oriented mindset of curiosity, pride, adventure, and winning that aligns with core organizational values in a fast-paced, disruptive market.
  • MBA or equivalent advanced business degree.

Preferred

  • MBA or equivalent advanced business degree.

Benefits

  • We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.
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EchoStar

Echostar Corp is a sports company based out of 100 Inverness Terrace E, Englewood, CO, United States.

Englewood, Colorado, USA
12 employees