Responsibilities

• You'll develop and lead our overall marketing strategy with a focus on sustainable revenue growth, client acquisition, engagement, and retention.
• You'll identify opportunities, develop campaigns, plan and execute launches, help shape pricing and offers, and create the workflows and timelines necessary to turn ideas into results.
• You'll be expected to understand what's driving results, what's not, and where our biggest opportunities for growth exist—and to use that information to continually improve our marketing.
• You'll lead a small marketing and media team, setting priorities, providing direction and feedback, and making sure great ideas actually make it out into the world.
• You'll be responsible for determining how the work gets done—what you own personally, what belongs with members of your team, and when outside resources may be needed.
• You'll create clear workflows, timelines, and expectations so the team knows where we're going, who's responsible for what, and what success looks like.
• You'll protect and elevate the SariDLM brand across every touchpoint, ensuring our messaging, voice, and visual identity remain consistent while finding creative ways to tell our story.
• You'll lead the development of content across multiple channels, working with your team while also contributing directly when appropriate, including: Email, Social media, Website, Presentations, Workbooks and handouts, Event and speaking materials, Graphics and marketing collateral, Podcast content.
• You'll own the marketing calendar and help determine what we market, when we market it, and how.
• You'll develop launch strategies, plan campaigns, determine what we promote at events and speaking engagements, and develop strategies for paid advertising and other growth initiatives.

Requirements

• Significant professional marketing experience and demonstrated success leading marketing initiatives from strategy through execution.
• Experience with digital marketing, content strategy, email marketing, social media, launches, paid advertising, SEO/SEM, customer journey optimization, retention, and brand management.
• Experience leading or managing other people and setting expectations, delegating effectively, giving useful feedback, holding people accountable, and creating an environment where good people can do great work.

Preferred

• Experience working in a small business, service-based company, education or membership organization, professional-services firm, or founder-led business is a definite plus.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off