Director, Marketing, Global Publishing

Responsibilities

• Develop and execute integrated consumer and trade marketing strategies for a diverse portfolio of children’s and adult titles
• Help establish the imprint’s positioning, voice, identity, and go-to-market approach in partnership with Publishing, Global Products & Experiences, and studio teams
• Develop title and portfolio campaigns that leverage Paramount’s IP and broader entertainment ecosystem to drive discovery, engagement, and sales
• Support sales and distribution partners with retailer-facing marketing programs, presentations, materials, promotions, and other tools to drive sell-in and sell-through
• Develop trade marketing programs for booksellers, retailers, librarians, educators, and other key industry audiences
• Lead consumer initiatives across digital, social, influencer, partnerships, experiential, and events, in collaboration with broader marketing and publicity teams
• Build relationships with key booksellers and develop targeted opportunities to highlight lead titles and priority publishing programs
• Lead marketing strategy and support for trade shows, conventions, conferences, festivals, and other industry and consumer events
• Partner with Publicity on author and press tours, media appearances, awards, reviews, and other promotional opportunities
• Collaborate across Editorial, Creative, Publicity, Sales, Consumer Products, Franchise, and studio teams to maximize opportunities and ensure cohesive campaigns

Requirements

• 10+ years of marketing experience
• Proven ability to develop and execute integrated campaigns across multiple channels and audiences
• Robust knowledge of retail marketing, audience development, brand marketing, and consumer engagement
• Experience working with authors, creators, entertainment franchises, or other talent-driven IP
• Experience with trade shows, conventions, events, partnerships, and experiential marketing
• Solid strategic and creative thinker with the ability to execute at a detailed, hands-on level
• Solid skills in communication, presentation, project management, and collaboration
• Ability to manage multiple priorities and work successfully across a complex organization
• Entrepreneurial mindset and comfort working in a new and evolving business
• Affinity for books, storytelling, entertainment, and popular culture

Preferred

• Experience in publishing, marketing licensed brands, entertainment, media, consumer products, or other audience-driven businesses preferred

Benefits

• medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement