Digital Marketing Manager

Responsibilities

• Own the social media strategy, calendar, and execution across all NA corporate channels.
• Work with internal creative team to develop engaging B2B content aligned to brand, product messaging, and campaign priorities.
• Support and execute email marketing campaigns within Salesforce MCAE, including audience segmentation, email creation, testing, deployment, and performance reporting.
• Manage daily posting, community engagement, and social listening.
• Partner closely with the Inside Sales/CRM team to ensure marketing campaigns integrate with Salesforce MCAE, including:
• Campaign setup, tracking, and attribution
• Lead capture workflows
• Reporting dashboards and performance insights
• Collaborate with Product Marketing, Sales, Creative and Events teams to amplify launches, announcements, and thought leadership.
• Coordinate with Korea HQ to align on global messaging, share upcoming social and email content, and ensure consistency across regional and global communications.

Requirements

• 4–6+ years of B2B social media management and email marketing experience.
• Demonstrated experience running corporate social channels with measurable growth.
• Hands‑on experience with Salesforce MCAE and familiarity with Salesforce CRM workflows.
• Strong writing, editing, and storytelling skills.
• Ability to manage multiple priorities in a fast‑paced environment.
• Comfortable collaborating cross‑functionally.
• Data‑driven mindset with experience building performance reports.

Preferred

• Experience in technology, SaaS, or B2B services.
• Experience supporting demand generation or lead‑gen programs.
• What Success Looks Like
• Strong, consistent brand presence across all social channels.
• Increased engagement and follower growth among target B2B audiences.
• Social campaigns that directly support pipeline creation and Salesforce MCAE attribution.
• Seamless collaboration with the CRM team and reliable execution of the social calendar.