Director of Marketing

New York City, NY (Unknown)

$175K/yr – $228K/yrDirector/ExecutiveFull time

Posted 11 days ago

Job Summary

Lead cross-brand Accessories strategy and execution, connecting Marketing, Creative, Merchandising, Design and Product teams to shape launches and storytelling across the portfolio.

  • Own integrated cross-brand roadmaps and briefs for launches and seasonal moments
  • Translate brand positioning into actionable plans for Merchandising, Design and Product Development
  • Align senior leadership on priorities and dependencies across brands

Job Description

Responsibilities

  • Serve as the primary Accessories contact for brand Marketing, Creative, Merchandising, Design, Product Development, E-commerce and other functional leaders across the portfolio, creating connectivity, understanding each Brand’s positioning, and alignment around Accessories priorities.
  • Partner with the Accessories Executive Director and Brand CMOs to resolve priorities, placement and support needs requiring senior leadership alignment.
  • Bring brand Marketing perspectives into the Accessories product-development process early enough to shape product storytelling and launch plans.
  • Build and maintain an integrated cross-brand roadmap and briefs for Accessories launches, collaborations, activations, key seasonal moments, integrating Brand Marketing dependencies as needed.
  • Translate each brand’s positioning, voice and customer priorities for Accessories Merchandising, Design and Product Development teams.
  • Partner with brand Marketing and Creative teams to bring Accessories collections to life through compelling, brand-right product, imagery, creative assets and category storytelling.
  • Track launch execution and performance insights, applying learnings to strengthen future plans and ways of working.

Requirements

  • Experienced marketing, integrated planning or business leader with a track record of leading complex, cross-functional work.
  • Skilled at translating business priorities and established strategies into clear, actionable plans.
  • Able to influence senior stakeholders and drive alignment without relying on direct authority.
  • Comfortable navigating multiple brands, competing priorities and ambiguous ownership.
  • Strong understanding of integrated marketing, campaign development, go-tomarket planning and customer activation.
  • Experienced in coordinating creative, imagery, digital, e-commerce, collaboration and channel requirements.
  • Able to distinguish between decisions that can be resolved within the working team and those requiring senior leadership escalation.
  • Strong communicator who can synthesize complexity, frame recommendations and create clarity for diverse stakeholders.
  • Highly organized, with the ability to manage multiple workstreams, dependencies and deadlines.
  • Balances enterprise scale with respect for distinct brand strategies, voices and customers.

Benefits

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
  • Employee stock purchase plan.
  • Medical, dental, vision and life insurance.
  • See more of the benefits we offer.
Gap Inc. logo

Gap Inc.

3.7 Glassdoor

Gap Inc., a house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women and children. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities and the planet. Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites. Fiscal year 2023 net sales were $14.9 billion. For more information, please visit www.gapinc.com.

Founded in 1969
San Francisco, California, USA
70K employees (9,780 in marketing)
70% recommend to a friend
87% CEO approval

Salaries

Posted range

$175K/yr – $228K/yr

Taken straight from the job posting.

Integrated Marketing median pay in the United States

$125K/yr

Most pay falls between $96K and $175K. Based on 471 salaries.

See all Gap Inc. salaries

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Director of Marketing

Gap Inc. · New York City, NY · Unknown