Director of Marketing

Carlsbad, CA (Unknown)

$110K/yr – $170K/yrDirector/Executive8+ years expFull time

Posted 3 days ago

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Own and lead the marketing function, shaping strategy, brand, and demand generation across cross-functional teams.

Mentor and grow the marketing team while driving brand and revenue-focused initiatives.
Align go-to-market efforts with Sales, Product, and Technology to optimize ROI and customer engagement.

Supervise and support assigned team members and departmental personnel
Provide the marketing team ongoing coaching, clear direction, priorities, accountability, ensuring everyone understands what needs to be accomplished and why, and performance management.
Prioritize team workload and oversee project execution to ensure deadlines are met
Participate in interviewing, hiring, onboarding, and termination processes in partnership with HR
Develop and execute a comprehensive marketing strategy that aligns with company goals, drives brand awareness, and fuels revenue growth.
Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
Establish key performance indicators (KPIs) and continuously measure marketing effectiveness, optimizing for ROI.
Work cross-functionally with sales, product, and technology teams to ensure alignment and seamless go-to-market execution.
Own brand positioning, messaging, and storytelling to strengthen market presence and customer engagement.
Drive digital marketing initiatives, including SEO, SEM, content marketing, email campaigns, and social media strategies.

8+ years of marketing experience, with at least 5 years in a leadership role within the sports technology, sports entertainment, or related industry.
Strong expertise in digital marketing, brand management, and demand generation.
Experience launching and marketing technology products in a highly competitive landscape.
Deep understanding of sports industry trends, fan engagement strategies, and emerging technologies.
Proven ability to develop and execute data-driven marketing campaigns with measurable impact.
Strong leadership skills with the ability to build and motivate teams in a fast-paced environment.
Excellent communication and storytelling abilities with a passion for sports and technology.
Proficiency in marketing automation, analytics tools, and CRM platforms (HubSpot, Marketo, Salesforce, etc.).

Experience working with professional sports organizations, leagues, or teams.
Knowledge of Golf Simulators/Launch Monitors, AI, wearable tech, or data analytics in sports performance.
Background in both B2B and B2C marketing strategies.

Comprehensive Benefits Package – Medical, dental, and vision coverage, plus more
401(k) with Company Match – Up to 4% contribution match
Paid Time Off – Generous PTO and paid holidays
Supportive Work Environment – A relaxed, non-corporate atmosphere
Team Culture – Engaging team bonding events and activities
Onsite Wellness – Access to a personal trainer and gym facilities for a healthy work-life balance, yoga classes and more.