Responsibilities

• Develop and execute the Company’s overall marketing strategy in alignment with corporate growth objectives and its positioning within the multi-omics and life sciences services markets.
• Serve as principal steward of the Company’s brand and market positioning, ensuring consistency across all internal and external communications.
• Act as a strategic advisor to the Chief Executive Officer and business development leadership on matters of market perception, competitive positioning, and go-to-market strategy.
• Lead the evaluation, selection, and implementation of artificial intelligence tools and platforms across content development, search engine optimization, campaign analytics, and lead scoring.
• Establish governance standards for AI-assisted content production that safeguard search engine performance and brand voice, including review protocols to ensure published materials do not read as machine-generated.
• Partner with the Company’s systems and AI function to align marketing technology initiatives with the organization’s broader data and automation strategy, ensuring marketing operations are integrated with, rather than parallel to, enterprise-wide AI initiatives.
• Apply AI-driven analysis to voice-of-customer data, inbound lead qualification, and campaign performance measurement in order to extend the effective capacity of a lean marketing function.
• Maintain sufficient working knowledge of emerging marketing technologies to make informed build, buy, and outsource decisions.
• Own end-to-end accountability for inbound marketing performance, including search engine optimization, content marketing, and paid digital advertising programs.
• Direct the Company’s voice-of-customer program, ensuring market feedback is systematically captured, analyzed, and communicated to executive leadership and other relevant stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Experience within life sciences, diagnostics, contract research, or an adjacent regulated industry.
• A minimum of eight years of progressive marketing experience, including demonstrated experience developing and executing marketing strategy, not solely executing programs designed by others.
• Demonstrated experience implementing artificial intelligence tools within a marketing function, including content generation, campaign analytics, or lead scoring applications.
• Demonstrated ability to manage external agencies and freelance resources in lieu of a large internal team.
• Excellent written and verbal communication skills, with demonstrated ability to partner effectively with executive leadership and sales or business development functions.

Benefits

• Standard Company benefits, as provided to similarly situated employees.