Director of Marketing

Responsibilities

• Researches, analyzes, develops, and executes innovative marketing ideas that build brand awareness and highlights the Bank's suite of products including commercial and consumer.
• Researches, conceptualizes, creates, and implements marketing and public relations programs that will promote all services and products and favorably project the Bank's image and goals.
• Collaborates with the Executive Team to develop targeted marketing programs that assist in the achievement of branch and Officer goals.
• Schedules, posts, and copy write for blogs, email campaigns and websites.
• Media Relations management including story development, media pitches, and press releases to announce bank initiatives and changes.
• Executes targeted marketing campaigns; including development and coordination of direct mail, advertising (traditional and digital), branch signage, and website content. Tracks and reports results.
• Oversees and reviews social media strategies and assures compliance with the Bank's Social Media Policy and Procedures.
• Coordinates the marketing efforts of the Bank and work with delivery teams to understand their needs.
• Responsible for developing ideas and collaborating with the CEO/President and other bank employees.
• Manages all outside vendor relationships as they relate to advertising, media, marketing, promotional product development, and public relations. Responsible for the development and maintenance of branding guidelines and standards across departments.

Requirements

• Bachelor's degree in marketing, communications, public relations, business, or a related field, or an equivalent combination of relevant education and experience.
• At least 5 (five) years of progressively responsible experience in marketing, communications, or a related function.
• Demonstrated experience managing campaigns, developing content, and coordinating events.
• Experience in managing vendors, budgets, and performance reporting.
• Experience with development or coordination of visual, audio, and video content.
• Strong writing, editing, proofreading, and verbal communication.
• Creative content development and the ability to communicate complex information clearly.
• Project management, organization, and attention to detail.
• Relationship building and collaboration across departments and with external partners.
• Use of social media management tools, website content management systems, email marketing platforms, analytics tools, and standard business software.

Preferred

• Banking, financial services, or other regulated-industry experience preferred.

Benefits

• Fleetwood Bank offers a competitive benefits and salary package, including 100% Employer paid Medical, dental, vision, STD/LTD, life insurance, generous PTO, and 401k plan with company match!