Director of Marketing

Responsibilities

• Website Oversight: Act as the primary owner of the corporate website, ensuring high performance, security, and seamless user experience (UX) for personal and commercial banking clients.
• Content Optimization: Manage regular updates, landing page creation for new products (mortgages, small business loans), and SEO/SEM strategies to drive organic and paid traffic.
• Compliance: Ensure all digital content adheres to banking regulations (FDIC, Equal Housing Lender, etc.) and accessibility standards.
• Social Strategy: Develop and execute an aggressive social media roadmap (LinkedIn, Instagram, Facebook, X) to increase brand equity and community engagement.
• Activation Campaigns: Launch digital “activations”-such as webinars, online financial literacy workshops, and interactive community spotlights-to convert followers into customers.
• Influencer & Partner Relations: Manage collaborations with community leaders, local businesses, and Detroit-based organizations to amplify the bank’s digital reach.
• External Communications: Lead the production of a newsletter, focusing on financial health tips, bank news, and community impact stories.
• Internal Branding: Manage internal communications to ensure staff across all markets are aligned with the bank’s mission, values and marketing initiatives.
• Data Analytics: Use tools (Google Analytics, Meta Insights, etc.) to track KPIs across the website and social channels.
• Reporting: Provide monthly “State of the Brand” reports to the executive team, detailing ROI on digital spend and community sentiment.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or related field (or equivalent experience).
• 7+ years of progressive marketing experience, including 2+ years in a person-leadership or team-lead role.
• Demonstrated experience developing and executing integrated marketing campaigns with measurable outcomes (acquisition, conversion, growth, retention).
• Strong command of digital marketing fundamentals (web, email, paid media, SEO basics) and performance measurement.
• Experience partnering cross-functionally with sales/relationship teams and product leaders.
• Excellent written and verbal communication skills with the ability to translate complex financial products into clear, compliant customer messaging.

Preferred

• Experience: 7-10 years of progressive marketing experience, preferably in financial services or a mission-driven environment.
• Digital Mastery: Proven track record in website management (CMS experience such as WordPress) and managing professional social media accounts for a corporate brand.
• Communication Excellence: Exceptional writing and editing skills with the ability to pivot voice between high-level executive briefs and engaging community-focused newsletters.
• Technical Stack: Experience with Google Analytics, email marketing platforms (Mailchimp, Constant Contact, etc.) social media scheduling tools (Hootsuite, Sprout Social, etc.).
• Cultural Competency: A deep understanding of and passion for serving under-represented and minority communities.