Responsibilities

• Develop and execute marketing strategies to increase FIRDAPSE awareness, adoption, and market share within the oncology LEMS segment; specifically within the GPO/community oncology setting
• Lead the development of omnichannel promotional campaigns (print, digital, and in-person) to effectively communicate FIRDAPSE’s value proposition to community oncologists both HCPs, and patients
• Align marketing initiatives with sales, medical affairs, and market research teams to optimize impact and execution
• Conduct market analysis, competitive intelligence, and consumer insights research to inform strategic decisions
• Drive brand positioning and messaging for the oncology segment, ensuring clarity and differentiation
• Represent Catalyst at key community oncology conferences and industry events, focusing on increasing FIRDAPSE's visibility in SCLC treatment discussions
• Contribute to the development of the annual brand tactical plan, with a focus on HCP and patient marketing, omnichannel engagement, and strategic execution
• Partner with medical, legal, and regulatory teams to ensure compliance with all promotional activities
• Oversee relationships with agency partners, consultants, and key advocacy organizations to drive brand initiatives
• Monitor budget performance and optimize resource allocation for maximum ROI

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. MBA preferred
• 5–7 years of pharmaceutical marketing experience, with a strong preference for community oncology marketing experience
• Deep understanding of HCP and patient marketing in the community oncology therapeutic area, specifically GPO/Community Oncology marketing
• Proven ability to translate market data and competitive insights into actionable strategies
• Strong communication and presentation skills, with experience influencing key stakeholders
• Experience working cross-functionally with sales, market access, medical affairs, and regulatory teams
• Ability to manage external partners, including marketing agencies, consultants, and advocacy organizations
• Demonstrated success in budget management, strategic planning, and tactical execution.

Nice to Have

• Neurology or rare disease marketing experience is a plus

Benefits

• Catalyst is committed to providing competitive wages and comprehensive benefits including health, dental, and vision insurance, generous paid time off, a retirement savings plan with Company Match, and more. Further details about our benefits package can be found here: https://www.linkedin.com/company/catalystforrare/life/life-at-catalyst/?viewAsMember=true