Responsibilities

• Build and lead an omnichannel marketing strategy that supports e-commerce, catalog, retail, Leaf Restaurant & Cigar Bar, and other customer-facing channels.
• Develop marketing plans that support customer acquisition, repeat purchases, customer retention, loyalty, reactivation, and customer lifetime value.
• Partner with Executive Leadership, Finance, and Analytics to set campaign priorities, timelines, customer segments, budgets, channel strategies, and performance expectations.
• Use customer behavior, market trends, competitor activity, and performance data to improve marketing plans and identify revenue opportunities.
• Review campaign performance, ROI, sales impact, and margin considerations, and make recommendations based on results.
• Protect and strengthen the Famous brand voice across all customer-facing channels.
• Lead or provide strategic direction to creative, copy/content, email, SMS, social media, video, merchandising, and related marketing functions.
• Ensure design, copy, email, SMS, social, website, print, retail, video, and other customer-facing materials are accurate, consistent, and ready before launch.
• Improve the approval process for design, copy, promotional, and customer-facing materials so work moves clearly and efficiently.
• Review key creative assets, campaign messaging, promotions, layouts, and customer communications before launch.
• Oversee digital marketing strategy across email, SMS, social media, SEO, AEO/GEO, affiliate, browser notifications, reviews, loyalty, pop-ups, and other customer engagement channels.
• Support organic search visibility efforts, including SEO, AEO, and GEO, to improve how customers find and engage with Famous brands through search engines, AI-powered search tools, and answer-based platforms.
• Partner with Analytics to improve customer segmentation, personalization, lifecycle campaigns, retention programs, and customer reporting.
• Use tools such as GA4, DOMO, and other reporting platforms to review traffic, revenue, conversion, engagement, repeat purchase behavior, and campaign response.
• Partner with IT and e-commerce teams on website promotions, landing pages, navigation updates, banners, testing, tracking, and customer experience improvements.
• Identify ways to use automation, data, testing, and AI-supported tools to improve speed, targeting, personalization, and the customer experience.
• Lead the planning, execution, and post-campaign review of marketing campaigns from concept through launch.
• Manage marketing priorities, deadlines, task ownership, and follow-up through Jira or other project management tools.
• Coordinate campaign support for Famous Cigars, Cigar Monster, Cigar Auctioneer, Cigar Advisor, Leaf Restaurant & Cigar Bar, Retail, Loyalty, CEC/Call Center, and other business initiatives.
• Manage timelines for website promotions, homepage blocks, banners, emails, SMS messages, pop-ups, podcasts, radio, pack inserts, catalog/print, social, video, and other campaign deliverables.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field preferred.
• 8 to 10 years of marketing experience required.
• At least 3 years of marketing leadership experience required.
• Experience in omnichannel campaigns across email, SMS, SEO, AEO/GEO, social media, print, catalog, retail, web channels, and other customer-facing channels.
• Experience leading a small team while staying hands-on with key projects and deadlines.
• Experience working with executive leadership, vendors, creative teams, technical teams, and cross-functional business partners.

Preferred

• Experience in the premium cigar, tobacco, or another regulated industry is a plus.
• Familiarity with tools such as Jira, Confluence, Microsoft Office, Adobe Creative Cloud, Magento 2/Adobe Commerce, Webflow, GA4, Dotdigital, SimilarWeb, Hootsuite, Klevu, SiteVibes, WisePops, DOMO, affiliate platforms, and similar tools is helpful.