Director of Marketing

Responsibilities

• Set marketing priorities with the CEO and own the full marketing funnel, including brand, campaigns, budget and execution
• Lead campaigns from concept through launch and evaluation across search, social, LLMs, partnerships, email, text, website, events and retail locations
• Plan campaigns around company initiatives, inventory priorities, seasonal opportunities and market launches
• Oversee photography, video, organic social, email, website content and retail marketing materials
• Develop customer communications that explain how to buy or sell an EV with Ever and help customers make informed decisions about EV ownership
• Guide creative partners and keep messaging, tone and visual presentation consistent across channels and locations
• Support public relations and coordinate external communications with leadership
• Develop launch plans for new locations, including opening campaigns, events, community outreach and local partnerships
• Partner with retail leaders on campaigns, signage, in-store materials, vehicle showcases and community events that reflect local customer needs
• Build a repeatable marketing playbook for new locations and refine it after each launch

Requirements

• World-class passion, energy and leadership to build a generational consumer brand
• 8+ years of progressive marketing experience, including 3+ years leading teams or major marketing programs
• Familiarity with AI-native marketing planning, management and execution across rapidly changing consumer journeys and the latest tooling
• Experience planning and executing integrated campaigns for a consumer business
• Strong experience in content, organic social, customer communications, events, and retail or local marketing
• Excellent writing and creative judgment, with the ability to turn business priorities into clear briefs and customer-facing materials
• Experience managing budgets, vendors and multiple campaigns at once
• Ability to work closely with Sales, Operations and executive leadership in a growing company
• Bachelor’s degree in marketing, communications, business or a related field, or equivalent practical experience

Preferred

• Consumer retail, automotive, EV, hospitality or another adjacent industry with brand-driven customer acquisition
• Integrated marketing across multiple funnels and the full customer lifecycle
• Directing photography, video production or other creative development
• Building community, partnerships or events, and supporting public relations

Benefits

• Ever offers health, dental, and vision coverage, as well as time-off benefits.