Director, Marketing, Elastomers & Primary Containment (E&PC)

Exton, PA

Salary Not AvailableDirector/Executive10+ years exp

Posted 4 months ago

Job Summary

Own global marketing strategy and GTM execution for complex, regulated pharma/biotech portfolios, translating regulatory and technical specs into differentiated messaging that supports revenue growth across regions.

  • Growth Strategy: Lead go-to-market planning, launch execution, enablement materials, and performance tracking for new and existing products.
  • Positioning & Messaging: Define portfolio positioning, customer personas, value propositions, and content strategies aligned with market trends and competitive dynamics.
  • Cross-Functional Execution & Analytics: Align regional activities, establish KPIs, and translate market and competitive intelligence into prioritized campaigns and demand generation.

Job Description

Own global marketing strategy and GTM execution for complex, regulated pharma/biotech portfolios, translating regulatory and technical specs into differentiated messaging that supports revenue growth across regions.

  • Growth Strategy: Lead go-to-market planning, launch execution, enablement materials, and performance tracking for new and existing products.
  • Positioning & Messaging: Define portfolio positioning, customer personas, value propositions, and content strategies aligned with market trends and competitive dynamics.
  • Cross-Functional Execution & Analytics: Align regional activities, establish KPIs, and translate market and competitive intelligence into prioritized campaigns and demand generation.
West Pharmaceutical Services logo

West Pharmaceutical Services

West Pharmaceutical Services, Inc. is a leading provider of innovative, high-quality injectable solutions and services. As a trusted partner to established and emerging drug developers, West helps ensure the safe, effective containment and delivery of life-saving and life-enhancing medicines for patients. With 10,000 team members across 50 sites worldwide, West helps support our customers by delivering billions of components and devices each year. West is traded on the New York Stock Exchange (NYSE: WST) and is included on the Standard & Poor's 500 index.

Founded in 1923
Exton, Pennsylvania, USA
6.1K employees (100 in marketing)
West Pharmaceutical Services logo

Director, Marketing, Elastomers & Primary Containment (E&PC)

West Pharmaceutical Services · Exton, PA