Director of Marketing & Ecom

Responsibilities

• Influencing and owning execution of the commerce and channel-performance strategy, translating enterprise goals into integrated plans across the digital store, paid media, email, SEO, site merchandising, marketplaces, promotions, and targeted retail and wholesale support.
• Owning the business relationship and performance expectations for outsourced paid-media agencies and other specialist partners. Set briefs, approve strategies and operating plans, challenge recommendations, monitor results, and ensure partners deliver transparent, integrated, and commercially sound work.
• Leading vendor selection and renewal recommendations in partnership with appropriate functional leaders.
• Leading the commercial performance of retained digital capabilities, including email, SEO, site merchandising, marketplaces, promotional execution, and related channel programs in partnership with Experience Optimization team.
• Aligning calendars, audiences, offers, merchandising, and channel actions to improve traffic quality, conversion, average order value, retention, and revenue while partnering with Experience Optimization on journey, platform, and capability improvements.
• Establishing a trusted view of media, channel, promotion, and digital-store performance.
• Partner with Data, Finance, and functional leaders to define measures, improve reporting, evaluate incrementally and return, diagnose performance changes, and convert findings into clear recommendations.
• Managing assigned media, agency, vendor, and channel budgets.
• Recommend allocation and reallocation based on expected return and business priorities, and maintain disciplined forecasting and financial visibility.
• Leading, coaching, and developing internal commerce and channel-performance employees while creating clear accountability across outsourced and in-house resources.

Requirements

• Bachelor's degree or equivalent combination of education and relevant experience
• 8+ years of progressively responsible experience in eCommerce, digital growth, performance media, channel management, commercial strategy, or related work
• Experience leading digital revenue growth and channel-performance programs across paid and owned channels
• Experience managing external agencies or specialist partners, including strategy, performance expectations, operating cadence, and commercial accountability
• Experience managing significant media, agency, vendor, or channel budgets and making data-informed investment recommendations
• Experience leading or integrating capabilities such as paid media, email, SEO, site merchandising, marketplaces, promotions, or eCommerce trading
• Experience building performance reporting, evaluating return, and translating analysis into commercial decisions
• Experience managing and developing employees in a cross-functional, matrixed environment

Benefits

• Medical, Dental and Vision Coverage
• FSA options for Medical, Dependent Care & Commuter Benefits
• Paid Time off, Paid Sick Time, and Paid Holidays
• 401(k) with generous match program
• Free Life Insurance and AD&D
• Long-Term Disability Insurance
• Employee Discount