Responsibilities

• Develop and implement an annual marketing and communications plan aligned with the YMCA’s strategic priorities, with storytelling at its core.
• Serve as the primary Association spokesperson for media inquiries, community relations, and crisis communications.
• Ensure all marketing communications are coordinated, mission-driven, and effective in reaching target audiences.
• Lead brand strategy and consistency across all programs, services, and communication channels.
• Proactively engage media through storytelling, including feature stories, Op/Ed pieces, PSAs, and human-interest content.
• Serve as the marketing/PR liaison to internal teams, branches, and community partners.
• Create and execute integrated campaigns for membership, programs, and fundraising initiatives.
• Utilize demographic and engagement data to inform marketing strategies and program promotion.
• Support pricing strategy communication and positioning.
• Develop presentations and materials for board, community, and fundraising efforts.

Requirements

• Bachelor’s degree in marketing, communications, media, or related Field Preferred (or Equivalent Experience).
• Demonstrated experience in video production, editing, and digital storytelling required.
• Strong understanding of social media, content strategy, and digital marketing trends.
• Experience with web analytics, social listening tools, and content management systems.
• Ability to manage multiple projects with tight deadlines.
• Strong attention to detail and proofreading skills.
• Creative, innovative, and collaborative mindset.
• Knowledge of Google Analytics, Google Ads, and digital advertising platforms.
• Ability to connect with and represent diverse community audiences.
• Experience leading organizational change and communication strategies.