Director, Marketing – Development and Power & Infrastructure

Responsibilities

• Product Marketing & Storytelling
• Lead product marketing, positioning, and storytelling for Link's industrial development platform, with a focus on power-served sites, data centers, and advanced manufacturing opportunities
• Translate technical and infrastructure-related information, including power availability, utility capacity, site readiness, and construction timelines, into clear, compelling, customer-facing narratives
• Develop marketing collateral, presentations, case studies, and thought leadership content that positions Link as a credible, knowledgeable player in the power and data center development space. Ability to create and execute the storytelling through multi-media and mediums
• Collaborate closely with Corporate Affairs and Community Engagement initiative teams to develop go-to-market messaging on power, energy, and data center topics
• Maintain working knowledge of development timelines, entitlement, and permitting milestones to ensure marketing content reflects accurate project status
• Communications & Stakeholder Support
• Execute strategic communications support for Development and Power & Infrastructure pursuits, in partnership with Corporate Communications and external agency partners, against strategy set by Corporate Communications leadership
• Develop presentations and supporting materials for public meetings, municipal engagements, and government-facing initiatives tied to entitlement, zoning, and permitting processes
• Support Corporate Communications on earned media, executive communications, and reputation-building efforts related to Link's Development and Power & Infrastructure platform

Requirements

• Bachelor's degree in Marketing, Communications, Engineering, or a related field
• 10+ years of experience in product marketing, technical marketing, or communications, with demonstrated expertise translating complex technical concepts into clear, compelling content
• Proven experience as a storyteller and content leader, with a track record of developing narratives, case studies, and thought leadership for technical or infrastructure-driven products through multi-media storytelling and content creation
• Practical understanding of data center infrastructure and operations (power delivery, electrical and mechanical systems, site requirements); background in electrical or mechanical engineering is a strong plus
• Exceptional written and verbal communication skills, with the ability to represent the company credibly with technical, executive, and public-sector audiences
• Ability to work independently and cross-functionally, partnering with technical, development, and communications teams without requiring close direction
• Strong narrative writing, copywriting, editing, and presentation development skills
• Experience managing agencies, consultants, and creative partners
• Advanced proficiency in Microsoft Office Suite, including PowerPoint, Word, and Excel, Adobe Creative Suite, Figma, and other content creation tools
• Working knowledge of Salesforce and Yardi; familiarity with CoStar and LoopNet is a plus

Preferred

• Practical understanding of data center infrastructure and operations (power delivery, electrical and mechanical systems, site requirements); background in electrical or mechanical engineering is a strong plus
• Background in data center infrastructure and operations is a strong plus
• Background in electrical or mechanical engineering is a strong plus
• Working knowledge of Salesforce and Yardi; familiarity with CoStar and LoopNet is a plus
• Real estate industry experience is not required; candidates from technical, engineering, or technology-sector backgrounds are strongly encouraged to apply
• Experience supporting stakeholder engagement, public meetings, or entitlement-related communications is a plus

Benefits

• Link provides a variety of benefits to employees, including health insurance coverage, retirement savings plan, paid holidays, paid time off.