Demand Generation Manager
Vibes
Chicago, IL (Remote)
$130K/yr - $150K/yrIn-houseFull-timeMid level6+ years exp.
6 hrs ago
Director of Marketing (Demand Generation)
Charleston, SC (On-site)
Salary Not AvailableDirector/Executive8+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the full funnel and demand-gen motion across multi-market real estate campaigns, aligning marketing, leasing, and operations to maximize conversions from lead to lease and accelerate occupancy ramps.
- Own end-to-end acquisition strategy across paid and owned channels and optimize ROIs with dynamic budgeting and fast course-corrects.
- Build forecasting and attribution models to forecast pipeline and measure true channel contribution while improving lead quality and conversion at every stage.
- Drive market-by-market prioritization, testing, and feedback loops with leasing teams to reduce friction and accelerate time to occupancy.
Job Description
Responsibilities
- Own full funnel: traffic lead → tour → application → lease
- Set and hit pipeline targets
- Build forecasting models
- Improve lead quality and conversion rates
- Own end-to-end acquisition strategy across all paid and owned channels (ILS, paid search, SEO, paid social, email, website)
- Allocate and reallocate budget dynamically based on cost per lease and marginal ROI, not channel preference
- Design and execute a rigorous testing roadmap across targeting, creative, bidding, and landing experiences
- Identify scaling levers and aggressively double down on high-performing channels; eliminate underperforming spend quickly
- Continuously improve lead quality, not just volume
- Own demand generation strategy for all new community lease-ups from pre-leasing through stabilization
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- 8+ years of progressive marketing experience with a strong focus on demand generation or growth
- Proven ownership of pipeline/revenue
- Demonstrated success in Multifamily, Single-Family Rentals (SFR), or Build-to-Rent (BTR) marketing or an adjacent consumer real estate vertical
- Proven ability to manage marketing strategy across a large, multi-market portfolio simultaneously
- Experience setting and managing marketing budgets with accountability to ROI
- Track record of leading and developing high-performing marketing teams
- Deep expertise in performance marketing: paid media, ILS optimization, SEO/SEM, email, and digital channels
- Strong analytical mindset with experience using CRM and reporting platforms (Salesforce, HubSpot, Tableau, or similar)
- Exceptional communication and presentation skills - comfortable in executive-level discussions and community-level conversations alike
Preferred
- Experience with BTR or multifamily lease up communities from pre-leasing through stabilization
- Familiarity with property management and marketing tech stacks common in SFR/MF (Entrata, RealPage, Yardi, Rently, Engrain, MRI, Tour24, or similar)
- Experience operating inside a high-growth, PE- or institutional-backed real estate platform
- Passion for resident experience and a customer-first marketing philosophy
- MBA or equivalent advanced degree
Benefits
- Outstanding Benefits - Backed by Brookfield, our benefits include a 5% 401(k) match, wellness credits that reduce healthcare costs, and up to 160 hours of PTO annually for full-time employees.
Maymont Homes
Our Growth, Your OpportunityAt Maymont Homes, we’re committed to delivering an exceptional single-family rental experience shaped by innovation, quality, and genuine care for our residents. As a full-service acquisition, renovation, and property management company with a rapidly growing portfolio of approximately 20,000 homes and more than 25 build-to-rent communities across 47 markets nationwide, we blend advanced technology with a personal, people-first approach to create homes and experiences that truly stand out.It all starts with our people. Guided by values that champion excellence, collaboration, and innovation, our team members bring heart and purpose to everything they do. Together, we offer more than homes as we build trust, belonging, and better living opportunities for our residents across the country.We’re proud to be CertifiedTM by Great Place to Work®, a recognition based entirely on feedback from our employees. It reflects the inclusive, supportive, and high-performing culture that makes Maymont Homes a place where exceptional team members feel at home.At Maymont Homes, we’re creating better living opportunities and lasting impact for both our residents and our team members because when our people thrive, we thrive.
