Head of Demand Generation
Gurucul
San Francisco, CA (Remote)
$175K/yr - $200K/yrIn-houseFull-timeSenior level10+ years exp.
3 hrs ago
Director Marketing Demand Generation
Dallas, TX (Unknown)
$159K/yr – $231K/yrDirector/Executive8+ years expFull time
Posted 4 days ago
Job Summary
Own end-to-end performance-driven demand generation, spearheading multi-channel acquisition, AI-enabled optimization, and advanced analytics while managing a $5M+ media budget and agency partners to drive pipeline and revenue.
- Own end-to-end demand gen and budget discipline
- Lead AI-enabled optimization and advanced analytics workstreams
Job Description
Responsibilities
- End-to-End Demand Generation Strategy
- Lead integrated acquisition strategy across:
- Paid Search, Paid Social, Organic Social
- SEO / AEO / GEO (Generative Engine Optimization)
- Programmatic, CTV/OTT, and ABM
- Drive performance against CPL, CAC, and pipeline/revenue targets
- Performance Marketing That Actually Performs
- Own optimization across the full funnel from click to conversion
- Continuously test, learn, and scale what works
- Turn insights into action fast
Requirements
- 8 to 12 years in digital/growth marketing with proven ownership of pipeline and revenue outcomes
- Experience managing $5M+ annual media budgets with clear ROI accountability
- Deep expertise in:
- Paid media + SEO/AEO/GEO
- Conversion rate optimization (CRO)
- Multi-touch attribution and performance analytics
- Technical & Analytical Strength
- Google Analytics (GA4) or Adobe Analytics
- Data tools: Excel, Looker, and ETL platforms (Funnel.io, Supermetrics, etc.)
- Strong understanding of schema markup and structured data for AI search
Lifespace Communities
Lifespace Communities is a not-for-profit organization founded in 1976. Today, our presence spans across the country and we proudly serve nearly 6,000 residents and employ over 4,000 team members.Our mission is to create communities where people are empowered to live their aspirations. Whether it’s our events, celebrations, or even our daily activities, we pride ourselves on bringing something fresh to the table. Together, we’re working to create a culture where everyone belongs and thrives.
Salaries
Posted range
$159K/yr – $231K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
17 (3% of company)
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
12.1K
Monthly Google Ads Budget
$10.7K
Traffic Source Mix
Search
20.3%
Direct
30.3%
Referral
35.5%
Social
12.7%
Paid
1.1%
Headcount Trend
Current headcount: ~592
News about Lifespace Communities
Links
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