Responsibilities

• Full ownership of Zocdoc's marketing measurement strategy: attribution, incrementality, and ROI measurement across all channels and business lines (B2C and B2B).
• Hands-on development of the team's most complex analytical work: media mix modeling, multi-touch attribution, incrementality and lift testing, LTV modeling, and brand measurement.
• Partnering with the CMO and marketing leaders to translate strategy into analytical frameworks and surface insights that change investment decisions.
• Building deep understanding of Zocdoc's patient and provider audiences to inform segmentation and targeting strategy across B2C and B2B.
• Managing and developing a team of Staff+ data scientists and junior managers, providing technical direction and career development.
• Designing and executing marketing experimentation programs: geo-based holdout tests, incrementality experiments, and causal inference methods that move decisions from correlation to causation.
• Standardizing marketing measurement methodology across channels and business lines to produce consistent, defensible results regardless of context.
• Working with cutting-edge GenAI tools and technology to accelerate measurement workflows and expand team capacity.
• Collaborating with data science and data platform teams to ensure measurement infrastructure is reliable, well-governed, and integrated.

Requirements

• 8+ years in data science or quantitative marketing, with at least 3 years focused on marketing measurement (MMM, MTA, incrementality, causal inference applied to marketing problems) at a B2C technology company.
• A track record of personally building and executing complex measurement models in production — not just overseeing others' work.
• Deep expertise in the core methods: media mix modeling, multi-touch attribution, incrementality and lift testing, and causal inference at scale.
• Experience managing or technically leading a small team of data scientists, with demonstrated success developing talent and raising technical standards.
• Experience partnering with senior marketing leaders (VP+ or C-level) as a trusted analytical advisor, translating statistical findings into investment recommendations they act on.
• Familiarity with the evolving measurement landscape: privacy-driven signal loss, walled garden limitations, and emerging attribution approaches.
• The ability to integrate generative AI tools into daily workflows to automate tasks, foster innovation, and maximize productivity.
• Strong communication skills — you present results in terms of investment decisions, not statistical abstractions.
• The mentality of an entrepreneur/owner and a strong bias to action.
• Humility. You believe in treating all people with dignity and respect, regardless of title or tenure.

Preferred

• B2B marketing measurement experience is a strong plus, but not required.
• A Master's degree or PhD in a quantitative field is a plus.

Benefits

• NYC Hybrid
• - Flexible, hybrid work environment at our convenient Soho location
• - Unlimited Vacation (if salaried) / Competitive PTO (if hourly)
• - 100% paid employee health benefit options (including medical, dental, and vision)
• - Commuter Benefits
• - 401(k) with employer funded match
• - Corporate wellness program with Wellhub
• - Sabbatical leave (for employees with 5+ years of service)
• - Competitive paid parental leave and fertility/family planning reimbursement
• - Cell phone reimbursement