Director of Marketing

Responsibilities

• Develop and execute the organization's comprehensive marketing and patient acquisition strategy.
• Own brand positioning, messaging, and market differentiation across all locations and service lines.
• Establish annual marketing plans, budgets, performance objectives, and growth initiatives.
• Drive awareness, engagement, and patient acquisition through integrated marketing efforts.
• Set and manage patient acquisition goals, channel strategies, KPIs, and reporting frameworks.
• Monitor and optimize the full acquisition funnel, including lead volume, lead quality, conversion rates, cost per acquisition, and ROI.
• Oversee paid advertising, digital marketing, lead generation, SEO, content, and conversion optimization efforts.
• Continuously evaluate marketing performance and allocate resources to maximize results.
• Lead and manage the offshore advertising, digital marketing, and lead-generation team.
• Establish clear priorities, accountability measures, and performance expectations.

Requirements

• 7+ years of progressive marketing experience with increasing leadership responsibility.
• Proven success developing and executing marketing strategies that drive customer or patient acquisition.
• Strong expertise in digital marketing, paid advertising, lead generation, conversion optimization, and funnel management.
• Demonstrated experience building and strengthening brands, positioning, and strategic messaging.
• Experience leading offshore, outsourced, or distributed marketing teams.
• Strong analytical mindset with the ability to make data-driven decisions and measure ROI.
• Experience managing marketing budgets and resource allocation.
• Exceptional communication, leadership, and organizational skills.
• Comfortable in a fast-paced, growth-oriented, entrepreneurial environment.

Preferred

• Healthcare, wellness, functional medicine, multi-location clinics, or consumer services
• High-growth organizations
• Patient acquisition or customer acquisition marketing
• Agency and in-house corporate marketing environments

Benefits

• Competitive compensation package
• Performance-based bonus opportunity
• Equity participation opportunity
• Hybrid work flexibility
• Opportunity to influence and shape the marketing strategy of a rapidly growing healthcare organization
• Collaborative leadership team and entrepreneurial culture