Director of Marketing at Crisp | Corpus Christi, TX

Crisp

Director of Marketing

Corpus Christi, TX (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive a data-driven, multi-channel marketing function for a professional services firm, aligning strategy, digital channels, and vendor partners to measurable outcomes.

Own a cohesive marketing plan with budgets, goals, and KPIs across channels.
Must-have: proven leadership of marketing teams and vendor management experience.
Standout: experience in professional services or legal marketing is preferred.

Job Description

Responsibilities

Strategy Development: Build and help execute a cohesive marketing plan with clear goals, timelines, budgets, and performance expectations.
Digital Marketing Oversight: Oversee digital marketing initiatives across paid search, social media, SEO, and related channels, ensuring consistency, effectiveness, and alignment with overall brand strategy.
Team Leadership: Support the development, structure, and accountability of the marketing team, helping create clarity in roles, priorities, and performance expectations.
Vendor and Agency Management: Partner with outside vendors and agency partners to review strategy, monitor results, and maintain accountability for performance.
Performance Tracking: Establish KPIs, dashboards, and reporting frameworks that support data-informed decision-making and clearer visibility into marketing impact.
Brand and Community Presence: Support initiatives that strengthen the firm’s visibility, reputation, and community presence through thoughtful outreach and marketing efforts.
Budget Management: Monitor marketing spend and help ensure resources are allocated effectively to support business goals and maximize return.
Process Improvement: Identify opportunities to improve workflows, systems, campaign tracking, and the broader marketing tech stack to support a more efficient and scalable operation.

Requirements

Digital Marketing Expertise: Strong background in PPC, SEO, social media, and digital campaign strategy, including experience working with outside agencies or vendors.
Leadership Ability: Demonstrated experience managing, coaching, or developing marketing talent in a way that improves structure, accountability, and performance.
Vendor Management Skills: Confidence in working with agencies and external partners to evaluate strategy, challenge assumptions, and drive results.
Data-Driven Mindset: Experience developing KPIs, measuring campaign effectiveness, and using performance data to guide marketing decisions.
Operational Strength: Familiarity with CRM systems, project management tools, reporting frameworks, and other platforms that improve marketing coordination and execution.
Communication Skills: Ability to translate performance insights into clear recommendations and communicate effectively with leadership and cross-functional stakeholders.
Initiative and Ownership: Comfortable operating independently, identifying opportunities, and helping drive progress in a dynamic environment.
Industry Experience: Experience in legal marketing or other professional services environments is preferred, but not required.

Preferred

Industry Experience: Experience in legal marketing or other professional services environments is preferred, but not required.

Benefits

Opportunity for Impact: Play a meaningful role in strengthening and evolving a growing marketing function.
Leadership Exposure: Work closely with firm leadership and contribute to important strategic and operational decisions.
Growth Potential: Join a team where strong performance, initiative, and leadership can create meaningful opportunities over time.
Meaningful Work: Support marketing efforts that help connect individuals with the services and support they need.

Crisp

4.1 Glassdoor

Crisp is the leading retail data company, connecting over 6,000 CPG brands, retailers, and distributors through a unified data-sharing platform. By delivering real-time insights across the supply chain, Crisp helps businesses optimize sales, reduce waste, and improve forecasting – driving growth, collaboration, and sustainability throughout global commerce.

Founded in 2016

Springdale, Arkansas, USA

313 employees (15 in marketing)

www.gocrisp.com

77% recommend to a friend

92% CEO approval