Director of Marketing & Content

Responsibilities

• Lead the marketing and creative content team in executing all elements of the strategic marketing and content plan.
• Collaborate with cross-functional teams to evaluate the strategic plan.
• Recruit, interview, hire, and train supervisory and management staff in the department.
• Compose, develop, evaluate, and conduct training on marketing activities, strategies, and policies.
• Turn marketing strategy into organized content pipelines by building content calendars, setting production timelines, and directing multimedia production.
• Brainstorm and develop campaign themes, video concepts, and visual assets that reflect the 2nd Swing brand identity.
• Develop and maintain brand guidelines, including deployment of environmental branding at all retail locations.
• Gather and analyze information to identify new markets and customers, demand for products and services, and the effectiveness of existing campaigns and strategies.
• Conduct market research, sales forecasting, and strategic planning to support the sale and profitability of products.
• Conduct pricing research and analysis to keep product and service pricing competitive.

Requirements

• Thorough understanding of the principles and methods used to promote, display, and sell products and services
• Experience managing the marketing function, including strategy execution and budget management
• Experience directing creative content, video, and multimedia production
• Experience leading a team of direct reports and leading across an organization
• Experience playing golf at a competitive or collegiate level
• Excellent verbal, written, and interpersonal communication skills
• Excellent organizational skills and attention to detail
• Strong analytical and problem-solving skills
• Ability to create, implement, and monitor budgets
• Ability to adapt quickly to changing conditions and priorities

Preferred

• Bachelor’s degree in Business, Marketing, or a related field
• At least ten years of experience in Retail, eCommerce or Sporting Goods marketing
• In-depth knowledge of the golf industry
• Maintain a 10 handicap or better

Benefits

• Employee Programs such as PGA membership dues support
• Paid Time Off
• 401k company match
• Health Insurance
• HSA/FSA
• Discounted Merchandise
• Continued Training and Development
• Health and Wellness Initiatives
• Work Life Balance