Director of Events and Content

Responsibilities

• Plan and budget. Build the annual events plan and budget. Tie every dollar to a pipeline or retention target.
• Tradeshows. Run the program end to end. Choose the national legal tech shows and regional legal events that put us in front of midsize firms.
• Booth performance. Own booth strategy, staffing, demos, lead capture and follow-up. Get every lead into Salesforce and a follow-up sequence within 48 hours.
• Regional field marketing. Build a field program with Sales in priority markets. Host executive dinners, roundtables, partner events and local meetups. Fill each room with the accounts Sales most wants to win.
• Customer events. Own the Front & Center Tour client roadshow. Build user groups and appreciation events with Customer Success that drive adoption and expansion.
• Partner events. Co-host events with our technology and implementation partners to reach new firms.
• Sales Kickoff. Organize and manage internal events, including annual SKO.
• Vendors and sponsorships. Manage association memberships and sponsorships. Negotiate with venues, booth builders, travel providers and production vendors.
• Results. Report on every event: cost per lead, cost per opportunity, sourced and influenced pipeline, customer attendance. Recommend where to invest next.
• Content strategy. Own the plan across the funnel. Map content to buying stage and to our two audiences: managing partners and firm operations leaders.

Requirements

• B2B tech experience. 5+ years in B2B technology marketing, with real ownership of events and content.
• Tradeshow ownership. You've run a full tradeshow calendar end to end, from show selection to lead follow-up and ROI reporting.
• Regional field marketing. You've built field events in multiple markets with sales teams. You can show the pipeline they produced.
• Customer events. You've run user conferences, client roadshows, user groups or advisory boards that customers valued.
• Writing and editing. You write well and fast. You bring a portfolio of B2B content you created or led.
• AI-forward mindset. You use AI tools in your work today. You can show where they saved time and money.
• Hands-on leadership. You've worked on lean teams where leaders do the work, not just direct it.
• Budget discipline. You manage spend with care and tie every investment to pipeline.
• Systems fluency. You're comfortable in Salesforce and marketing automation. You connect event data to pipeline reporting.
• Travel. You're ready to travel for shows and regional events, including some evenings and weekends.

Preferred

• Legal industry or legal tech experience.
• Relationships with legal associations or legal tech show organizers.
• Experience at a growth equity or PE-backed SaaS company.
• Webinar and virtual event production.
• Basic video and design skills for fast-turn social content.

Benefits

• Flexible PTO
• 2 Company-Wide Mental Health Days
• Parental Leave Programs
• 401(k) with Company Match
• Broad Equity Participation