Director of Marketing

Responsibilities

• Marketing Strategy & Growth
• Develop and implement marketing strategies with clear objectives, timelines, and budgets that support company goals and drive customer traffic, engagement, and sales
• Identify opportunities to strengthen the All The Best brand and grow the business; recommend priorities and carry approved initiatives through execution and evaluation
• Support the development and execution of promotions, campaigns, and sales initiatives, ensuring they are effectively communicated in stores and across digital channels
• Measure marketing effectiveness through customer engagement, acquisition and retention, website performance, sales impact, and return on investment; recommend adjustments based on results
• Brand, Stores & Customer Experience
• Lead and consistently express All The Best’s brand identity, preserving its warmth, playfulness, high-quality retail presentation, and distinct personality
• Support the marketing needs of All The Best’s 18 retail stores, Home Office, same-day delivery business, national e-commerce business, and other customer-facing channels
• Maintain a consistent All The Best look and customer experience while developing creative solutions for stores that vary in size, layout, merchandising opportunities, and community
• Design and produce agency-quality promotional materials, signage, displays, and other marketing collateral, adapting materials when appropriate to maximize individual store opportunities

Requirements

• Excellent written and verbal communication skills
• A portfolio demonstrating strong visual design, brand storytelling, and effective work across print and digital channels
• In-depth knowledge of email marketing
• Thorough understanding of online marketing and website management
• Innovation and creativity to initiate new marketing campaigns
• Ability to create marketing strategies that successfully attract new customers and retain existing customers
• Collaborative skills to accept and incorporate ideas into strategies
• Time management and organizational skills in order to meet strict deadlines
• Ability to recognize trends and stay ahead of them
• High school diploma or equivalent (GED)

Preferred

• Experience in marketing and running a marketing team preferred