Director Marketing Communications

Responsibilities

• Develop and lead Vector Laboratories' integrated marketing communications strategy, including brand positioning, messaging architecture, and content strategy across all product lines and markets.
• Partner with Product & Portfolio Management to plan and execute go-to-market communications for new product launches, ensuring messaging aligns with scientific positioning and commercial priorities.
• Own Vector's brand identity and voice across all channels, including web, digital, social, tradeshow, and print, ensuring consistency and quality across a global, multi-site organization.
• Lead public relations and corporate communications efforts, including press releases, executive visibility, and industry event strategy.
• Build, manage, and mentor a marketing communications team, setting clear goals, providing coaching, and developing talent.
• Partner with Sales leadership to develop sales enablement content, collateral, and campaigns that support pipeline growth and customer engagement.
• Manage the marketing communications budget, agency and vendor relationships, and marketing technology stack to maximize ROI.
• Establish and report on key marketing communications metrics to the executive team, using data to inform strategy and demonstrate business impact.
• Serve as a strategic advisor on brand, reputation, and external communications matters.
• Performs other duties as assigned

Requirements

• Bachelor's degree in Science, Engineering, or related field; MBA preferred.
• 10+ years of progressive marketing communications experience, including 2+ years in a leadership role, ideally within life science tools, biopharma, or diagnostics.
• Experience in antibody reagents, IHC, spatial biology, pathology, or adjacent life science markets is desired but not required.
• Proven track record building and executing integrated brand and communications strategies that drive measurable commercial results.
• Demonstrated experience partnering with Product Management, Sales, and R&D leaders in a scientific or technical B2B environment.
• Strong people leadership skills, with experience building and developing high-performing marketing teams.
• Excellent written and verbal communication skills, with the ability to translate complex scientific content into compelling messaging for varied audiences.
• Experience managing marketing budgets, agencies, and marketing technology platforms.
• Ability to travel domestically and internationally as needed (approximately 15-20%).

Preferred

• MBA preferred.
• Experience in antibody reagents, IHC, spatial biology, pathology, or adjacent life science markets is desired but not required.