Director of Marketing & Communications

Responsibilities

• Market Strategy & Execution - Develop and execute an annual marketing strategy and multi-market marketing calendar aligned with growth goals. - Create targeted campaigns for residential and commercial restoration, reconstruction, contents, and plumbing. - Partner with sales leadership to identify opportunities; manage marketing budgets, schedules, and vendors.
• Digital Marketing & Agency Management - Manage the existing outsourced SEO agency and other digital partners, setting deliverables and reviewing results. - Oversee SEO, paid advertising, website conversion, Google Business Profiles, landing pages, and digital campaigns. - Track qualified leads, cost per lead, customer acquisition cost, conversion rates, and marketing-attributed revenue. - Technical SEO execution remains outsourced; this role owns direction, coordination, performance, and accountability.
• Event Management & Coordination - Plan and execute CE classes, trade shows, sponsorships, networking functions, client appreciation events, and community activities. - Manage logistics, invitations, registration, vendors, budgets, materials, and on-site execution. - Coordinate with business development teams and ensure post-event follow-up and ROI measurement.
• Brand & Communications - Maintain consistent brand standards and messaging across locations and business lines. - Oversee social media, company announcements, PR, newsletters, marketing collateral, presentations, and branded merchandise. - Coordinate photography, video, employee recognition, recruiting content, and creative vendors.
• Sales & Business Development Support - Support commercial accounts, property managers, insurance relationships, and strategic partnerships with campaigns and sales materials. - Align marketing programs with sales priorities and establish lead tracking and handoff processes.
• Reporting & Accountability - Create a monthly marketing scorecard covering qualified leads, acquisition cost, attributed revenue, digital results, event outcomes, and budget performance. - Present insights and recommendations to leadership and continuously optimize campaigns.

Requirements

• 5+ years of progressive marketing experience with demonstrated hands-on campaign execution.
• Experience directing outside SEO/digital agencies and interpreting digital marketing performance.
• Experience organizing corporate events, trade shows, or customer engagement programs.
• Strong project management, writing, communication, budgeting, and analytical skills.
• Ability to manage competing deadlines in a fast-paced, multi-location environment.

Preferred

• Experience in restoration, construction, plumbing, HVAC, roofing, or other home services.
• Experience with B2B and B2C campaigns, CRM systems, marketing automation, and Google Analytics.
• Experience partnering directly with executives and field sales teams.

Benefits

• Health, dental, and vision insurance options.
• 401(k) retirement plan with company match.
• Paid time off (PTO) and company holidays.
• Ongoing training and professional development opportunities.
• Supportive, growth-oriented company culture that values hard work and innovation.