VP of Marketing / Communications

Responsibilities

• Develop and implement comprehensive marketing and communications strategies aligned with organizational goals, emphasizing B2B marketing, demand generation, and brand positioning.
• Lead cross-functional teams in executing multichannel marketing campaigns, including social media advertising campaigns, email marketing, print advertising, and digital initiatives such as Google AdWords and Facebook Advertising.
• Oversee content marketing efforts by managing content writing, graphic design using Adobe Creative Suite, and content distribution across web, social media, and other platforms to maximize engagement.
• Utilize web analytics tools like Google Analytics and web analytics reporting to monitor campaign performance, analyze data for insights, and optimize strategies for improved ROI.
• Implement marketing automation tools and CRM systems to streamline campaign management, nurture leads, and enhance customer engagement through targeted messaging.
• Manage advertising sales efforts by collaborating with sales teams to develop compelling proposals and expand revenue streams through innovative advertising solutions.
• Lead the planning and budgeting process for all marketing initiatives while ensuring effective resource allocation and performance tracking.
• Foster a collaborative environment by working closely with product management, sales, creative teams, and external partners to ensure cohesive messaging and branding consistency.
• Stay ahead of industry trends by conducting research on emerging marketing techniques such as performance marketing, search engine optimization (SEO), social media marketing, and digital innovation to maintain competitive advantage.

Requirements

• Proven experience in senior marketing leadership roles with demonstrated success managing teams in fast-paced environments.
• Extensive knowledge of multichannel marketing strategies including social media marketing campaigns, content marketing, demand generation marketing, and performance marketing.
• Strong proficiency in digital tools such as Adobe Creative Suite, Google Analytics, Google AdWords, Facebook Advertising platforms, email marketing software, CRM systems (e.g., Salesforce), and marketing automation platforms.
• Expertise in web analytics reporting to inform data-driven decision making that enhances campaign effectiveness.
• Exceptional skills in content writing, graphic design coordination, and creative storytelling to engage target audiences effectively.
• Demonstrated ability to manage large budgets while delivering measurable results through strategic planning and execution.
• Excellent leadership skills with experience managing diverse teams across marketing management functions including public relations, advertising sales, digital strategy, and product management.
• Strong research capabilities combined with analytical thinking to identify opportunities for growth within B2B markets or niche segments.

Benefits

• 401(k) matching
• Dental insurance
• Vision insurance