Responsibilities

• Campaign & Event Management: Partner with Product Marketing and Digital Marketing teams to drive integrated campaigns that align with business priorities and messaging strategy;
• Campaign & Event Management: Ensure company presence at appropriate tradeshows, symposia, and webinars;
• Campaign & Event Management: Project manage campaigns and events, overseeing all aspects from planning through execution and follow-up;
• Campaign & Event Management: Ensure campaigns and event marketing efforts are consistent, measurable, and brand-aligned across all channels.
• Content Strategy & Execution: Own the global content calendar and oversee creation of white papers, publication reviews, blog posts, videos, emails, social media, infographics, and more;
• Content Strategy & Execution: Generate content for diverse channels but not limited to web, email, events, and advertising;
• Content Strategy & Execution: Drive search-optimized content strategies that generate qualified inbound traffic and support lead generation goals.
• Brand Development: Refine and enforce brand standards (tone, visual identity, naming conventions, templates, etc.) across internal and external communications;
• Brand Development: Serve as brand steward, ensuring consistency across marketing collateral.
• Public Relations & Thought Leadership: Manage media partner relationships to encourage the development of earned media opportunities and representation;

Requirements

• Bachelor's degree in life sciences, marketing, or related field required
• Advanced degree preferred
• A minimum of 10 years of experience in marketing communications in the life sciences, diagnostics, biotech, or pharma industries
• A minimum of five years of management experience
• Demonstrated experience leading brand strategy and messaging development for B2B life science audiences
• Experience with Salesforce, Marketo/Pardot, HubSpot, or similar marketing platforms
• Experience managing vendors, budgets, and performance analytics
• Scientific fluency and ability to translate complex concepts into engaging, customer-centric messaging
• Strong leadership skills with demonstrated knowledge and understanding of staff management practices and processes and the ability to establish accountabilities and expectations and manage performance to achieve results
• A professional presence and strong interpersonal skills for interacting in a courteous, timely, and diplomatic manner with all levels of employees as well as other parties/stakeholders involved with the company

Benefits

• medical, dental, and vision coverage, along with prescription benefits
• 401(k) plan with company matching
• flexible spending accounts
• company-paid short- and long-term disability insurance as well as group life and accidental death and dismemberment insurance
• paid vacation, paid sick leave, paid holidays, and paid parental leave
• employee assistance program
• fitness club membership contribution
• pet insurance
• identity theft protection
• home and auto insurance discounts